Regional Marketing Manager - San Antonio/Houston Area

Job Description

Job Description

SUMMARY

Execute community-specific marketing plans created by the Marketing Manager for our San Antonio/Houston communities including new developments and stabilized. Work with our San Antonio/Houston Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives.

OBJECTIVES OF THIS ROLE

• Serve as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. “Always be learning” to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviews

• Understand community performance and marketing opportunities

• Manage and monitor regional marketing budgets

• Support Marketing Manager on digital media strategy, placements, creative optimization, and agency partnership

• Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations

• Maintain and strengthen the Kairoi brand position. Serve as the gatekeeper of the brand within the assigned region

• Working with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and traffic

• Develop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest level

• Coordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc.

• Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trends

• Conduct market research to support brand development projects

• Provide Marketing and Sales refreshers for new associates and communities

• Handle Acquisition and Disposition tasks for communities in the market with the support of the Corporate Marketing team

• Participation in the local chamber of commerce to foster relationships with local businesses

QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing, or a related field or Multifamily and/or marketing agency experience

• Overall, 2-5 years of marketing experience

• Must have knowledge of and experience with the digital marketing landscape and practices

• Strong analytical, writing, and presentation skills. Enhanced capabilities and knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite. RealPage knowledge is a plus.

• Basic understanding of Adobe Creative Suite products (Photoshop, Illustrator, InDesign)

• Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organization

• Must be a creative problem solver, loves challenges, and excellent at balancing multiple projects

• Must have shown leadership in past work or school experience

• Must be willing to travel within the region

• Strong project management skills to coordinate marketing tasks on new construction

• 80% of the time will be spent visiting communities in the market

• Must possess a true sense of camaraderie and fun

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Requires the ability to sit or stand for long periods of time, with frequent interruptions, including reaching, bending, or carrying.

• Requires you to be able to walk the property and units to ensure that the units are move-in ready and to ensure that the property is being maintained.

• Requires manual dexterity with normal hand/finger movement and coordination.

• Talking, hearing, and seeing are important elements of completing assigned tasks.

• Occasionally lifts, carries, positions, or moves objects weighing up to 25 pounds.

• The working environment is typically in an office setting, with the occasional need to leave the premises for business purposes.

• Requires the ability to drive an automobile in order to make bank runs or to attend meetings.

• Requires the use of a telephone, fax machine, computer, printer, calculator, copy machine, and other typical office equipment.

• May work non-traditional hours based on the needs of the business.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

NOTE

This job description reflects the assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned, since all positions are subject to change. Compensation will be based on the market and experience.