Social Media and Influencer Marketing Manager

Social Media and Influencer Marketing Manager Location: CA - Irvine - RSC - 12 Whatney Duration: Regular Position - Full Time # of Openings: 1 At Tillys, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle. Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online. Position Summary We’re looking for a detail-oriented and proactive social media and Influencer Marketing Manager to support our Marketing Department. The Social Media Marketing Manager leads the strategy and execution of social and influencer marketing to drive brand awareness, engagement, and revenue growth, while managing one direct report. This role oversees content, campaigns, and community management across platforms, ensuring alignment with brand and cultural relevance. Key Responsibilities A typical day may include: Lead the development and execution of a comprehensive social media strategy across platforms including TikTok, Instagram, Facebook, and Snapchat, aligned with brand and business objectives Oversee content planning and creation, ensuring alignment with brand priorities, product marketing calendars, and target audience engagement goals, partner with a coordinator on scheduling and publishing Oversee and scale creator seeding for TikTok Shop, including identifying and onboarding creators, coordinating product distribution, and optimizing performance to drive content volume, engagement, and sales conversion Continuously monitor platform trends, cultural moments, and competitive activity to inform and optimize content strategy Manage performance tracking and reporting, analyzing key metrics to drive insights and actionable recommendations, guide optimization with support from a coordinator Influencer Marketing Lead the strategy, identification, and recruitment of influencers and brand ambassadors aligned with brand positioning and target audience Develop and execute end-to-end influencer campaigns—from concept through launch—ensuring consistency with brand messaging and business objectives Oversee contract negotiations and partnership terms, with support from a coordinator on logistics and executional details Manage campaign execution in partnership with a coordinator, ensuring timelines, deliverables, and content quality standards are met Track, analyze, and report on campaign performance, including engagement, reach, and ROI; translate insights into optimization recommendations for future campaigns Content Creation and Curation Partner with creative teams to develop compelling platform-native content (imagery, video, short-form, and stories) for social and influencer campaigns. Ensure a consistent brand voice, visual identity, and storytelling approach across all social platforms and touchpoints Lead content capture at key moments—including campaign shoots, brand activations, and events—to drive authentic, real-time storytelling; coordinate execution and asset management with support from a coordinator Community Engagement Oversee day-to-day community management across social platforms, ensuring timely, on-brand responses to customer inquiries and follower interactions; partner with a coordinator to support execution Foster a positive and engaging brand presence by actively interacting with the community and amplifying meaningful conversations Develop and implement strategies to grow, engage, and retain online communities, strengthening brand affinity and loyalty Analytics and Reporting Own the measurement and analysis of social and influencer campaign performance, tracking key metrics including engagement, reach, impressions, conversions, and ROI Develop and deliver regular performance reports, translating data into clear insights and actionable recommendations Identify trends and optimization opportunities to continuously improve campaign effectiveness and inform future strategy Partner with a coordinator to support data collection, reporting cadence, and dashboard maintenance Qualifications Bachelor’s degree in marketing, Communications, or a related field. 3+ years of experience in social media management and influencer marketing. Strong knowledge of social media platforms, tools, and trends. Experience working with influencers across various verticals (e.g., lifestyle, fashion, tech). Excellent communication and negotiation skills. Proficiency in social media analytics and scheduling tools (e.g., Hootsuite, Sprout Social). Creative mindset with the ability to develop fresh content ideas. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.). Knowledge of SEO and how it ties into social media marketing. Previous experience in eCommerce, fashion, beauty, or entertainment industries is a plus. Work Environment & Physical Demands Professional office setting with low to moderate noise Ability to sit or stand for extended periods Occasionally lift/move up to 20 lbs and navigate stairs Frequent walking and movement between floors/departments Reasonable accommodation is available to support individuals with disabilities Leadership & Team Development As a leader at Tillys, you are expected to set the tone for your team through integrity, inclusion, and a solutions-oriented mindset. We look collaboration and lead by example, inspire collaboration, and consistently align team performance with company goals. Leaders are empowered to mentor talent, drive operational excellence, and cultivate a culture rooted in proactive collaboration, curiosity, accountability, and a growth mindset. Tillys supports ongoing leadership development through hands-on learning, cross-functional exposure, and advancement opportunities tailored to individual growth paths. Compensation Hourly Range: $70k-80k Final offer will be based on experience, skills, and qualifications. What to Expect Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons. Work Location: Irvine, CA — minimum of 4 days per week in-office. Why Join Tillys? At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence. 401(k) Retirement Plan — Save for your future with our company-sponsored plan Health Coverage — Medical, dental, vision, life, and additional voluntary benefits Employee Discount — In-store and online Discount Programs — Save on travel, events, and more Employee Sample Sales — Major deals on favorite brands Wellness & Social Events — Fitness programs, parties, and team outings Weekly Office Snacks — Stay fueled with stocked treats Equal Opportunity Employer & Fair Chance Hiring Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act. Other Considerations This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions. #J-18808-Ljbffr Tilly's Inc.