Marketing Project Manager (Digital/Web)

Job DescriptionPOSITION OVERVIEWCentral Bancompany is seeking an innovative and highly organized Marketing Project Manager (Digital/Web) to join our Digital Marketing Team and play a key role in advancing how digital marketing initiatives are planned, executed, and delivered across the organization. Recognized on Forbes' Best Banks in America list for 18 consecutive years, we are committed to delivering exceptional customer experiences through innovation and collaboration. In this role, you will lead the end-to-end execution of digital marketing, website, content, UX, and optimization projects, serving as the central point of coordination between marketing, creative, technology, and business stakeholders. You will drive project planning, prioritization, resource alignment, and delivery while helping improve operational efficiency through AI, automation, and scalable processes. This is an opportunity for a project management professional who thrives in a fast-paced environment and wants to help shape the future of digital marketing at a growing, customer-focused financial institution.KEY RESPONSIBILITIESProject Management & WorkflowOwn the end-to-end project lifecycle: intake, brief development, scope definition, scheduling, status tracking, and deployment sign-offManage concurrent digital marketing projects across web, content, UX, and development workstreams simultaneouslyMaintain project intake queues and intake forms; triage and prioritize requests in coordination with team leadsDevelop and maintain detailed project plans, timelines, RACI matrices, and milestone trackers in Jira or equivalent PM toolingLead cross-functional planning and touchpoint meetings; surface blockers and drive resolutionFacilitate UAT/QA cycles, coordinate stakeholder review rounds, and manage approval workflows prior to deploymentDocument and continuously improve project workflows, process SOPs, and intake-to-deploy standardsIdentify, evaluate, and implement AI-powered tools and automation opportunities to streamline workflows, improve team efficiency, reduce manual effort, and enhance project delivery processesCross-Functional Team CoordinationAct as the primary point of coordination between Content, Front-End Development, UX Design, Information Technology (IT), and external vendorsTranslate strategic briefs and marketing objectives into actionable project requirements for technical and creative teamsPartner with UX Content Strategist and UX/Design leads to align content, design, and development delivery timelinesCoordinate with IT and third-party vendors for platform updates, integrations, and technology deployments; manage SLAs and deliverable trackingCommunicate project status, risks, and decisions clearly to stakeholders at all levels — from team members to VP-level sponsorsCMS / DXP & Platform ManagementOversee project delivery within CMS/DXP environments, with working knowledge of content publishing workflows, page building, and release managementCoordinate deployments and environment promotions (dev staging production) in collaboration with front-end developers and ITMaintain awareness of CMS/DXP feature sets, including A/B experimentation, personalization, and content publishing pipelines to inform project scoping and schedulingTrack CMS platform updates, patch schedules, and vendor-driven changes that affect project timelines or team workloadsAnalytics, Reporting & Continuous ImprovementPartner with Analytics team to define success metrics for digital projects and ensure tracking instrumentation is included in project scopeProduce regular project status reports, sprint recaps, and retrospective summaries for leadership and cross-department stakeholdersIdentify recurring bottlenecks in project workflows and champion process improvements that increase team throughput and delivery qualityWORK CONDITIONSStandard office environment; hybrid eligibility available based on role performance and team needs, after completion of trainingOccasional travel may be required to branch locations Must be able to work effectively across time zones and manage deadlines with minimal direct supervisionJob RequirementsREQUIRED QUALIFICATIONS4+ years of project management experience in a digital marketing, web, or agency environmentDemonstrated experience managing projects that span content development, front-end development/design, and UX design disciplinesHands-on familiarity with CMS/DXP platforms, content publishing workflows, page/component management, and deployment pipelinesProven ability to manage multiple concurrent projects, shifting priorities, and cross-functional dependencies in a fast-paced environmentStrong working knowledge of project management methodologies (Agile/Scrum, Waterfall, or hybrid approaches)Experience with PM and collaboration tools such as Jira, Figma, Microsoft Teams, and/or ConfluencPartner with UX Content Strategist and UX/Design leads to align content, design, and development delivery timelinesConsult with business line stakeholders to identify best-in-class digital marketing opportunities, recommend innovative digital experiences, and help translate business objectives into scalable digital strategies and roadmapsBonus ExperienceDirect experience with Optimizely CMS/DXP, including A/B experimentation workflows and content publishing pipelinesBackground in financial services, banking, or other regulated industries with an understanding of compliance review processesExposure to front-end web technologies (HTML, CSS, JavaScript) sufficient to communicate meaningfully with development teamsFamiliarity with GA4, Siteimprove, or comparable analytics/accessibility platformsExperience managing vendor relationships, SOWs, and third-party technology integrationsPMP, PMI-ACP, CSM, or equivalent project management certificationExperience with UTM strategy, campaign tracking, or digital marketing performance measurementJob DetailsJob Type: Full Time - RegularCategory: IT ServicesSalaried: Salaried