Senior Manager, Go-To-Market Strategy

Job Overview:At Keurig Dr Pepper, our vision is to make available a beverage for every need, anytime, anywhere. We are currently looking for a Senior Manager, Go-To-Market Strategy. The licensing team is at the core of that vision, amplifying our route-to-market advantage by utilizing both company-owned distribution and the licensed bottling networks (Pepsi, Coke, and Independent bottlers) to ensure KDP efficiently and effectively markets our products to meet every consumer occasion. Reporting to the Vice President of Licensing and a cross functional leadership team, the Senior Manager, Licensing Strategy and Analysis will play a key role in optimizing KDP’s route-to-market through near-term and long-term strategic analysis, portfolio route-to-market optimization, emerging route-to-market development, financial analysis, distributor M&A support and project leadership of key route-to-market initiatives. This role will also be responsible for proactively monitoring changes in the external environment to continually inform and adapt KDP’s route-to-market strategy.This position is based at our HQ in Frisco, TX and will have a hybrid schedule (3 days in the office and 2 days from home)Position Responsibilities Analyze KDP’s current route-to-market by geography and trademark to further understand opportunities to improve efficiency, effectiveness, and alignment with organizational goalsPartner with Licensing team peers and cross-functional partners to develop, improve and execute near-term and long-term route-to-market strategyWork closely with Direct Store Delivery (DSD) and Beverage Concentrates operational leadership to align route-to-market strategy to organizational needsProvide cross-functional project leadership of key route-to-market initiatives (e.g. bottler acquisitions, portfolio expansions)Provide strategic thought leadership on emerging and non-DSD routes-to-market (e.g. ecommerce, foodservice, on-premise) and how to ensure availability of our products to all consumersDevelop future state distribution blueprints to quickly and comprehensively enable the launch of new brands across categoriesSupport distributor M&A through the identification, analysis, sizing, and vetting of opportunities, to include developing and making recommendations to senior leadership for action.Implement the tools, technologies, and processes required to enable a dynamic licensing team with proactive decision-making capabilitiesTotal Rewards:Salary range $130,700 - $160,000Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibilityRequirements:Bachelor’s degree or equivalent experience. Master's Degree preferred5-7+ years of relevant work experienceDemonstrated history of professional, academic, and personal excellenceAdvanced knowledge of Microsoft Excel and PowerPointAbility to travel up to 20%Preferred4+ years at a leading CPG company in an analytical function (e.g., strategy, finance, brand strategy) or 2+ years of management consulting experienceCompany Overview:Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by lawA.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.Job ID:143707Function:SalesLevel:Sr ManagerType:Full-TimeHourly/Salaried:SalariedDepartment:Sales