Social Media Strategist

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy. Pay Range Pay Range $62,400 - $72,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S4 FLSA Status FLSA Status Exempt Hours Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs. Job Type Job Type Full-time Unionized Position Code Not Applicable Job Description The Social Media Strategist is responsible for collaboratively crafting, executing and managing enterprise social media strategies and content for flagship social channels. They will work with team members within the digital strategy team, to ensure social media content is created in alignment with established strategies and goals. They collaborate on the development and maintenance of a channel-specific content calendar and assist in the creation of content, the sourcing of user generated content, publishing and reporting. The Strategist manages social listening reports, identifying trends and patterns to encourage greater engagement across channels. They also lead analytics reporting efforts, analyzing overall organic and campaign efforts and translate quantitative, anecdotal and qualitative data into recommendations and insights. The Strategist uses their advanced knowledge of social media strategy to advance marketing and organizational goals, drive community growth and encourage greater engagement and reach across all platforms. Is a key partner to communicators across schools, colleges and units, sharing their expertise, best practice and strategic guidance as needed. Responsible for writing and optimizing content for platforms. They are a creative, strategic thinker who is highly organized. Education and Experience Bachelor’s degree in communications, marketing, or equivalent degree or professional experience required. Minimum of 2-4 years’ experience in digital and social media communications and digital marketing. Skills and Knowledge Expertise in creating, executing and managing social media strategies for an established brand. Advanced ability to communicate in writing, including strong editing skills and knowledge of the fundamentals of writing and grammar. Thorough knowledge of social media platforms, best practices, proficiency working across platforms. Expertise in strategic thinking with an in-depth understanding of analytics and social reporting. Understanding of how to leverage social media for brand development and to achieve organizational objectives. General knowledge of principles and practices related to storytelling, communications, public relations, marketing, user-generated content management, and reputation management. Strong organizational and time management skills, high level of attention to detail, ability to take initiative and problem solve, and ability to adapt to new and changing technologies. Strong critical thinking skills, excellent judgment, and ability to respond quickly and strategically in a variety of situations and environments. Existing knowledge of Adobe Creative Suite software, third-party social media tools, content management systems and similar technologies is preferred. Responsibilities Collaboratively co-creates, executes and manages social media strategies and content plans to support events, campaigns and other marketing strategies or initiatives. Supports all projects and initiatives that may be assigned to support the University’s marketing goals and business initiatives. Manages the University’s social media publishing calendar. Collaborates with team members to plan and curate engaging content for multiple audiences in a variety of ways and formats. Coordinates regular posting and daily monitoring of all flagship accounts. Co-manages student assistant and intern team supporting regular posting and content creation efforts. Tracks and reports on key performance indicators and benchmarks to measure the effectiveness of social media strategies and efforts. Makes recommendations and adjusts strategies based on analytics and insights. Frequently monitors University channels, external channels and social conversations, and directs issues and opportunities to the proper departments for prompt and appropriate responses, seven days a week. Manages social listening as relevant. Stays up-to-date on industry trends. Physical Requirements Not Applicable Tools/Equipment Not Applicable About Syracuse University Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit About the Syracuse area Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEO Statement Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class‑leading initiatives focused on making an SU degree accessible and affordable to the post‑9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Respectful and Welcoming Community Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect. #J-18808-Ljbffr PeopleAdmin, Inc.