Senior Product Marketing Manager

Compensation: Our target hiring range is $150,000-$166,000 plus participation in our Annual Bonus Program with eligibility for $7,000 bonus. Actual compensation will be commensurate with experience and skills.

Campminder's Flexible Working Location: Our employees have the option to work 100% remotely within the United States or their choice of days at home and at our office in Boulder, Colorado. We host a variety of all-company hybrid meetings and social events. We require anybody working remotely to have a very reliable, high-speed internet connection.

We know the best people can choose to work anywhere.

Reasons we’re a great place to work

• With 20+ years experience of serving the industry through its digital transformation, we're stable, profitable, and have developed a loyal customer base (that continues to grow).
• We build software for summer camps, an industry that enables meaningful experiences for kids.
• We work on interesting, ambitious projects that create real value for our clients.
• We know our team members feel their work has an impact on the organization's purpose.
• At the same time, we are genuinely committed to work/life balance.
• We invest in emerging technology and cutting-edge leadership and are proud to take an "AI-Enabled" approach in our solutions.
• We've been listed on Outside Magazine's 50 Best Places to Work for 8 consecutive years for our values-led culture and employee experience.

This role’s mission & overview

At Campminder, we've built a platform that program leaders, families, and the communities they serve have trusted for over 20 years. As our first Senior Product Marketing Manager, you'll build the PMM function here — creating the connective tissue between product, sales, customer success, and our marketing team that turns what we build into stories that land.

You’ll report to the Head of Product Insights and work closely with marketing to sharpen how we show up in the market, developing the messaging, tools, and launch infrastructure that help new customers choose Campminder and give existing ones confidence in where we're headed. A meaningful part of this work will be bringing AI‑powered capabilities to market in a way that's clear, accessible, and outcome-focused — so that leaders running programs for young people can see exactly how these tools help them do what they do best. This is a founding role — you'll be building the PMM function from scratch, and the org structure around you will evolve as the company grows. You'll also need to be comfortable using AI tooling to scale your own output, so the quality and coherence of positioning keeps pace with a high‑velocity product and engineering organization.

Responsibilities

• Work closely with our marketing team to develop and sharpen market messaging — building segment‑specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle.
• Own the go‑to‑market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging.
• Manage customer communication around what’s coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out.
• Develop confidence‑building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying.
• Lead the positioning and messaging strategy for AI‑powered features — translating technical capabilities into clear, outcome‑focused language that resonates with a non‑technical, relationship‑driven audience.
• Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time.

Qualifications

• Experience developing segment‑specific messaging for a vertical or relationship‑driven market — you understand that the right message for a new prospect is different from the one that keeps a long‑tenured customer feeling confident.
• A track record of bringing technical or AI-powered products to market for non-technical buyers — you know how to make new technology feel useful and trustworthy, not overwhelming.
• Comfort building in ambiguity — you've operated in environments where the function didn’t fully exist yet, and you know how to set your own agenda, prioritize ruthlessly, and create structure without waiting for permission.
• A genuine instinct for cross‑functional partnership, especially with marketing — you know how to build bridges, share ownership of the narrative, and move fast without creating friction.
• The ability to craft “here’s where we’re going” messaging with clarity and credibility — you don’t need everything to be finished to write a story that builds trust.
• The ability to defend positioning decisions with evidence — you know how to ground messaging strategy in data and customer insight, and you’re comfortable holding that line even when others have strong opinions about how the story should be told.
• Experience working across product, sales, and customer success without formal authority — you pull insight from every direction and bring coherence to it.

Interview Process

• 45 min — Interview with People & Culture
• 60 min — Interview with Hiring Manager
• 90 min — Case presentation + panel interview with cross‑functional colleagues

Benefits

• Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans.
• Ability to choose where you work — remotely, in the office, or a mix.
• A variety of resources to support mental health and emotional well‑being.
• 12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care.
• 401(k) with 4% company matching.
• Trust‑Based (flexible) PTO (and yes, we use it!).
• $900/year wellness allowance.
• Company‑paid subscriptions, training, and support for using AI professionally and personally.

EEO Statement

We encourage people of all backgrounds to apply. We’re actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all, including people of color, people from working‑class backgrounds, women, and members of the LGBTQ+ community. We welcome and encourage applications from people with these identities or members of other historically marginalized groups.

Research shows that women and people of color tend not to apply to jobs unless they believe they are 100% qualified and apply to fewer senior-level positions. With that in mind, we encourage you to apply if you’re not sure whether you meet our qualifications. We’d love to have the opportunity to consider you!

We encourage applications from parents, parents‑to‑be, and those responsible for the caretaking of others. We offer paid parental leave for birthing and non‑birthing parents (including for adoption, surrogacy, and foster care placement) and paid loss leave to recover from miscarriage or stillbirth. The company’s HSA and wellness allowance contributions may be used toward childcare, eldercare, adoption fees, and fertility treatments like IVF, among other expenses.