Senior Field Marketing Manager, Partners (opens in a new tab)

Senior Field Marketing Manager, Partners New York, New York Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset – our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. If this sounds like you, you’ll fit right in. About the Role The Senior Field Marketing Manager, Partners is an experienced field marketer who will own integrated marketing programs that drive pipeline and revenue across Justworks' partner ecosystem — including brokers, accounting firms, technology partners, and channel organizations. This role requires someone with a strong field marketing foundation who brings meaningful experience working alongside partner and channel organizations. This is a high-impact role with room to grow as our partner marketing strategy evolves. What You’ll Do Design and execute integrated field marketing programs tied to pipeline goals and target accounts — with partners as a primary channel and audience Serve as the primary field marketing partner to Channel Sales, Broker Partnerships, Accountant Partnerships, and Technology Alliances teams Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations Build integrated campaigns across email, digital, content, and partner channels — connecting partner motions to broader demand gen programs Collaborate with Sales and Marketing to align programs to regional pipeline goals Create partner-facing campaign toolkits, messaging, and enablement resources to support scalable execution Track partner-sourced and partner-influenced pipeline; use data to optimize program investment Manage program budgets, vendor relationships, and MDF where applicable Serve as a trusted marketing advisor to both internal stakeholders and external partners Who You Are Minimum of 7-10 years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances Proven ability to manage multiple stakeholders and drive programs across cross‑functional teams Data‑driven with experience measuring pipeline contribution and campaign ROI Comfortable operating in a fast‑paced, collaborative environment where the strategy continues to evolve Preferred Qualifications Experience in HR tech, payroll, fintech, SaaS, or related B2B industries Familiarity with SMB or mid‑market customer segments Experience with Salesforce, Marketo, HubSpot, or similar platforms Knowledge of ABM and regional field marketing strategies What Success Looks Like Growth in partner‑sourced and partner‑influenced pipeline Strong execution of field and co‑marketing programs that connect partner motions to regional demand Trusted relationships with Partnerships, Sales, and Marketing stakeholders Programs that scale — not just one‑off activations Why Join Justworks At Justworks, you'll join a collaborative team that values innovation, curiosity, and customer impact. You'll have the opportunity to shape how Justworks grows through partnerships and help build programs that directly influence business success. We offer a supportive culture, meaningful work, and the chance to make a tangible impact at a rapidly growing company. The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at View email address on click.appcast.io. Your comfort and success matter to us, and we're here to ensure an inclusive experience. Just Be You We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see. #J-18808-Ljbffr Justworks