Digital Marketing Coordinator

Digital Marketing Coordinator Position Summary We're looking for a Digital Marketing Coordinator to join the New Orleans Saints and New Orleans Pelicans. In this role, you will support the planning, execution, and optimization of email marketing campaigns and digital advertising initiatives across Meta, Google and other platforms. You'll work closely with the Digital Marketing team, Creative, Content, and Business Intelligence to drive fan engagement, ticket sales, and brand growth. The ideal candidate is detailed oriented, analytical, highly organized, and passionate about contributing to our mission of bringing people together through the power of sports. What You'll Be Doing Support day-to-day execution of email marketing campaigns and paid digital advertising campaigns across Meta, Google, and other platforms to drive revenue and fan engagement. Assist in campaign setup, trafficking, QA, scheduling, audience segmentation, performance, and budget tracking to ensure campaigns launch on time and align with strategic objectives. Work cross-functionally with Creative, Content, Ticketing, Partnerships, and Analytics teams to ensure messaging, targeting, and creative assets align with campaign goals. Monitor campaign performance and prepare recurring performance reports with insights and optimization recommendations. Support coordination with external vendors and platform representatives (Meta, Google, etc) to stay informed on best practices and new opportunities. Identify testing opportunities (A/B testing, audience segmentation, creative variations) and recommend improvements based on data and performance trends. Build and deploy email campaigns within Eloqua including segmentation, personalization, and testing. Assist in paid media audience development, pixel tracking validation and conversion tracking QA. Perform other related duties as assigned to support departmental and organizational goals. What You'll Bring Bachelor's degree in Marketing, Business, Communications, or a related field preferred 1-2 years of experience in digital marketing. Proficiency in Google Ads, Meta Ads, Eloqua, and HTML. Ability to support campaign execution from setup to post-campaign reporting with strong attention to detail. Excellent written, verbal, and interpersonal skills for internal collaboration and cross-departmental coordination. Strong organizational skills with the ability to manage multiple priorities in a fast-paced, ever-changing environment; proactive and flexible. Strong analytical and problem-solving abilities with comfort working in data-driven environments, basic knowledge of A/B testing and performance optimization principles. Experience working cross-functionally in team environments and supporting larger initiatives. Ability to maintain confidentiality, adapt quickly to change, and uphold professionalism in public-facing settings. Flexibility to work nights, weekends, and holidays as needed All Candidates Should Have Commitment to community and a people-first mindset Strong teamwork and collaboration skills Ability to celebrate individuality and value diverse perspectives High integrity and a proactive, solutions-oriented "winning" mindset What We Offer Medical, Dental and Vision Insurance options 401K with employer contributions Paid parental leave PTO and paid holidays Wellness Program EEO Statement The New Orleans Saints and New Orleans Pelicans ("Teams") are committed to providing equal employment opportunities for candidates and employees regardless of their membership in any protected classifications. The Teams will not discriminate in violation of the law on the basis of race, color, age, national origin, sex (including sexual orientation, gender identity, transgender status and pregnancy), religion, physical or mental disability, genetic information, marital status, veteran status, familial status, status as a victim of domestic violence, and/or any other legally protected class under applicable federal, state or local laws. This anti-discrimination policy applies with respect to all employment decisions, including but not limited to hiring, promotion, discipline and discharge. The Teams are committed to equal opportunity for persons with disabilities in compliance with the Americans Disabilities Act and state law. If you feel you need an accommodation for a disability, please inform us. Requests for accommodation will be evaluated on a case-by-case basis. If you request an accommodation, it is essential that you participate fully in the interactive process. #J-18808-Ljbffr