Vice President of Marketing, US (New York)

About Us

Dyson is a global technology enterprise growing fast across multiple categories and locations. Our U.S. headquarters is in Chicago's Fulton Market. We have employees in field sales, service centers, and Dyson Demo Stores nationwide, fostering a collaborative campus culture.

About the Role

The Vice President of Marketing will lead all marketing activities across the U.S. for our entire product portfolio, driving sales growth, market share, and brand reputation through market research, advertising, digital strategies, and public relations.

Key Responsibilities

• Define and deliver a 3‑year growth strategy for U.S. products and channels.
• Lead annual and commercial planning, including P&L, budgeting, forecasting, and ROI.
• Maximize sales, profitability, and competitiveness for existing and new products through business plans, range strategies, and product differentiation across channels.
• Partner with sales teams and retailers to build and execute go‑to‑market plans.
• Drive brand building and awareness; lead creative and media strategies for the U.S. and explore innovative digital and traditional media opportunities.
• Serve as the U.S. product advocate, energizing and equipping teams for commercial success.
• Oversee market and competitor analysis to inform strategy and campaign optimization.
• Identify customer trends and build new marketing capabilities to address emerging segments.
• Build, lead, and develop a high‑performing marketing team and foster a culture of curiosity, creativity, and continuous improvement.
• Collaborate cross‑functionally and as part of global teams.

About You

• 15+ years of high‑tech marketing experience, leading teams of 20+ with major consumer brands.
• Demonstrated success at building brand presence through public speaking, publishing, and a strong professional network.
• Deep expertise in consumer goods and technology sectors.
• Strategic thinker with strong analytical skills and comfortable using market data to unlock growth.
• Experience in cross‑functional partnerships, especially with sales.
• Track record as a marketing technologist, combining product, data, and marketing to drive results.
• Passion for innovation, technology, and entrepreneurial growth.
• Management consulting experience at top firms is a plus.
• Core behaviors: curious, creative, and driven by consumer insight; exceptional attention to detail; strong communicator across all levels; entrepreneurial and adaptable; relentlessly strives for improvement and team success.

Compensation

$325,000 – $365,000 annually + bonus opportunity.

Benefits

• 401(k) with up to a 6% match
• 409(a) with 10% of base salary contribution
• Company‑paid life insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive paid time off, including separate holiday, sick, and vacation time
• Pre‑tax commuter benefits (applicable areas only)
• Child care leave program
• Wellness program and employee assistance program
• Dyson product discounts
• Multi‑level healthcare coverage options with vision and dental; company paid short‑term and long‑term disability

Equal Employment Opportunity

Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity. Dyson employs 14,000 people globally and maintains a culture of empowerment, development, and inclusivity.