Chief Marketing Officer (CMO) - High-Growth, Multi-State Expansion

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

The Ward Law Group, recognized as one of the Best Places to Work for consecutive years, is where your work truly matters. We serve our community with compassion and excellence, empowering our employees to deliver real results for our clients.

We foster a collaborative, innovative, and high-accountability environment where each team member contributes to meaningful outcomes. Our culture values faith, accountability, leadership, loyalty, and service — to our clients, teammates, and community.

Join a firm where professional growth meets purpose and where every role contributes directly to life-changing client results.

Headquartered in Miami Lakes, with offices in Manhattan and Orlando, The Ward Law Group is expanding nationally, with upcoming locations in New Jersey and Texas.

Job Description

At The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.

Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.

Team Leadership & Development

• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.

Full-Funnel Execution

• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

Brand & Storytelling

• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm's story through emotionally resonant client journeys and community engagement.

Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

Technology & Automation

• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment

• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.

Multi-State & Cultural Expansion

• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

Budget & Vendor Management

• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications

Chief Marketing Officer – Minimum Qualifications

Miami Lakes, FL (On-Site)

We are seeking a transformational, hands-on CMO who has successfully built and scaled marketing engines in high-growth, service-based organizations.

Proven Growth & Revenue Leadership

• Successfully scaled marketing in a company growing from $50M to $250M+
• Managed $10M+ annual marketing budgets with strong, measurable ROI
• Experience driving 30%+ year-over-year growth
• Built and scaled both B2C and B2B acquisition strategies , ideally in regulated or professional services industries

Full-Funnel & Multi-Channel Expertise

• Deep expertise across:

• Digital: SEO, Google Ads, Meta, social, video
• Traditional: TV, radio, billboards
• PR, influencer, and brand partnerships

• Proven ability to combine:
  • Performance marketing (CPL/CPA)
  • Brand storytelling to drive both lead volume and trust
• Experience managing multi-state and multi-office campaigns , including bilingual markets

Strategic Vision & Execution

• Built and scaled national brands
• Developed repeatable marketing systems ("flywheels") that compound growth
• Led marketing transformation initiatives , including:

• CRM (Salesforce)
• Marketing automation
• AI-driven tools and optimization

Operational Excellence

• Built and led high-performing in-house teams (15+ marketers)
• Established:

• KPIs, dashboards, and reporting systems
• Metrics across lead generation, client acquisition, and conversion

• Strong experience in:
  • Budget planning and allocation
  • Vendor and agency management
  • Media buying and ROI optimization

  Team Leadership & Development

  • 10+ years in senior marketing leadership (CMO, VP, SVP)
  • Managed:
  • 7+ direct reports
  • 20–30+ person teams across marketing and sales functions
• Proven track record of:
  • Hiring, mentoring, and developing strong talent
  • Building accountable, high-performance teams

Data-Driven Decision Making

• Expert in translating data into actionable growth strategies
• Strong experience with:

• Salesforce, Google Analytics, CallRail
• Attribution modeling and campaign tracking

• Ability to clearly communicate:
  • What's working, what's not, and how to optimize

Hands-On, Builder Mentality

• Comfortable executing, not just leading strategy
• Thrives in a fast-paced, high-accountability environment
• Willing to dive into:

• Campaign gaps
• Funnel performance
• Creative and channel optimization

• Works cross-functionally with intake, sales, and operations to improve the full client journey

Regulated Industry Experience

• Experience in:

• Legal, healthcare, insurance, financial services , or similar industries

• Strong understanding of:
  • Compliance constraints