Director of Sales and Marketing

Job Description

Job Description

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Eden Vista Greendale is a well-established and trusted senior living community and a proud member of Vista Senior Living Management. With a refreshed leadership team and renewed energy, this is an exciting time to join the community as we continue to elevate our standards for senior care, customer service, and resident experience.

We believe in creating an environment that promotes physical, emotional, and social wellness. As we continue to grow, we are seeking a dedicated Director of Sales and Marketing to join our team and contribute to the health and happiness of our residents.

Position: Director of Sales and Marketing

Job Summary:

The Sales Director is responsible for driving and maintaining high occupancy levels by developing relationships with prospective residents and responsible parties. This position involves executing strategic marketing efforts, guiding prospects through the decision making process, and effectively presenting the value and services of the community.

Sales & Occupancy Management

• Achieve and maintain optimal occupancy levels through proactive sales strategies.
• Effectively track and manage all prospective customer interactions using CRM software.
• Oversee and manage the full sales pipeline—from initial inquiry to move-in.
• Provide thorough and accurate information regarding the community's features, services, and benefits.

Market Knowledge

• Maintain in-depth knowledge of community offerings and amenities.
• Continuously monitor and analyze local competitors, including pricing, services, and differentiators.

Prospect Engagement

• Build and maintain trusting, consultative relationships with prospective residents and their families.
• Conduct needs assessments to align community offerings with individual preferences.
• Provide personalized tours and introductions to residents and staff to enhance the visitor experience.

Sales Conversion

• Guide prospects through the decision making process, with regular attempts to close.
• Effectively address and overcome objections to secure move-ins.
• Consistently meet or exceed sales metrics including outbound calls, scheduled tours, and outreach goals.

Community Representation & Outreach

• Represent the community professionally in all external engagements and build strong relationships with referral partners.
• Assist in planning and executing on-site and off-site events designed to generate qualified leads and referrals.
• Create and implement quarterly marketing plans to support overall occupancy goals.

Administrative & Team Collaboration

• Maintain regular communication with the Regional Sales Director on progress, goals, and marketing execution.
• Ensure timely and accurate completion of all pre-move-in paperwork and requirements.
• Collaborate with the Director of Nursing to coordinate resident assessments.
• Notify relevant departments of scheduled move-ins and resident needs to ensure a seamless transition.
• Support the move-in process through ongoing communication with families and internal teams.

General Expectations

• Comply with all local, state, and federal regulations and company policies.
• Maintain confidentiality of all resident and business information.
• Uphold the company’s commitment to a drug-free workplace.
• Display professionalism in all interactions and represent the community with integrity.
• Attend and actively participate in required meetings and trainings.
• Demonstrate consistent attendance, appropriate dress, and grooming in accordance with company standards.
• Foster a respectful, inclusive, and non-discriminatory environment in accordance with equal employment opportunity practices.

Requirements:

• Prior sales and marketing experience within the senior care industry, preferably in Skilled Nursing Facilities or Assisted Living communities
• Knowledge of area hospitals and other local healthcare organizations preferred but willing to train.
• Experience with physician and hospital staff relationship development
• Sales and marketing experience in generating referral sources
• Has established relationships with local social workers and discharge planners
• Excellent presentation and relationship-building skills
• Has excellent interpersonal skills and be able to carry a conversation
• Excel in time management and organization
• Be a creative thinker that wants to grow and succeed.
• Interview for skill and hire for culture