Digital Brand & Reputation Specialist

Digital Brand & Reputation Specialist

Beztak, a national real estate development, construction, and property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Specialist to join our team, in-person in Farmington Hills, MI. The Digital Reputation & Local Search Specialist role is responsible for strengthening Beztak's online brand presence by managing and optimizing key reputation platforms and local search systems across a multi-location portfolio. This position oversees tools that enhance AI-driven review management, ensure accurate listings, improve customer engagement, and elevate AEO-focused local search performance. The role requires a detail-oriented, digitally fluent marketer who excels at system optimization, brand consistency, and leveraging AI to improve the digital customer experience. It is not a graphic design or social media content creation role, but rather a strategic, operational position centered on platform management and continuous optimization.

Essential Functions:

• Manage and optimize Beztak's reputation management platform ecosystem
• Utilize platform recommendations and analytics to improve online visibility and brand performance
• Oversee review solicitation and response strategies across property and corporate accounts
• Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
• Ensure listings accuracy and optimization across all digital directories and local search platforms
• Support AEO and local search optimization initiatives
• Partner with internal teams and external creative partners to oversee visual and branding initiatives
• Provide quality control and creative oversight on marketing and visualization projects
• Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
• Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
• Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills

Personal Qualities:

• Customer service orientation – extends to both internal and external customers.
• Strong project management skills
• Collaborative mindset
• Confident and dynamic personality

Qualifications and Education:

• Degree in marketing, digital marketing, communications, advertising, public relations or similar
• 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization
• Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
• Familiarity with AI-assisted marketing and customer engagement tools
• Strong understanding of:
  • online reputation management
  • local SEO/listings management
  • customer review strategy
  • digital brand consistency
• Exceptional written communication and editorial judgment
• Strong organizational skills and attention to detail
• Ability to manage multiple properties/accounts and prioritize effectively
• Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
• Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer

Beztak Perks & Benefits:

Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don't have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E's: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include:

• 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
• Generous Paid Time Off in addition to paid company holidays and a "Float" Holiday to celebrate a day or holiday that you hold special
• Life Insurance, provided at no cost to the employee.
• Five medical plan options – several including a Health Savings Account with an employer contribution
• Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
• Employee Referral Program
• Tuition Reimbursement Program