Digital Brand & Reputation Specialist
Beztak
Digital Brand & Reputation Specialist
Beztak, a national real estate development, construction, and property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Specialist to join our team, in-person in Farmington Hills, MI. The Digital Reputation & Local Search Specialist role is responsible for strengthening Beztak's online brand presence by managing and optimizing key reputation platforms and local search systems across a multi-location portfolio. This position oversees tools that enhance AI-driven review management, ensure accurate listings, improve customer engagement, and elevate AEO-focused local search performance. The role requires a detail-oriented, digitally fluent marketer who excels at system optimization, brand consistency, and leveraging AI to improve the digital customer experience. It is not a graphic design or social media content creation role, but rather a strategic, operational position centered on platform management and continuous optimization.
Essential Functions:
- Manage and optimize Beztak's reputation management platform ecosystem
- Utilize platform recommendations and analytics to improve online visibility and brand performance
- Oversee review solicitation and response strategies across property and corporate accounts
- Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
- Ensure listings accuracy and optimization across all digital directories and local search platforms
- Support AEO and local search optimization initiatives
- Partner with internal teams and external creative partners to oversee visual and branding initiatives
- Provide quality control and creative oversight on marketing and visualization projects
- Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
- Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
- Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills
Personal Qualities:
- Customer service orientation – extends to both internal and external customers.
- Strong project management skills
- Collaborative mindset
- Confident and dynamic personality
Qualifications and Education:
- Degree in marketing, digital marketing, communications, advertising, public relations or similar
- 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization
- Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
- Familiarity with AI-assisted marketing and customer engagement tools
- Strong understanding of:
- online reputation management
- local SEO/listings management
- customer review strategy
- digital brand consistency
- Exceptional written communication and editorial judgment
- Strong organizational skills and attention to detail
- Ability to manage multiple properties/accounts and prioritize effectively
- Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
- Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer
Beztak Perks & Benefits:
Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don't have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E's: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include:
- 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
- Generous Paid Time Off in addition to paid company holidays and a "Float" Holiday to celebrate a day or holiday that you hold special
- Life Insurance, provided at no cost to the employee.
- Five medical plan options – several including a Health Savings Account with an employer contribution
- Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
- Employee Referral Program
- Tuition Reimbursement Program
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