Marketing Manager (3739)

Marketing Manager

The Marketing Manager owns the day-to-day execution of our consumer-facing marketing programs, with primary responsibility across three key pillars: e-commerce fulfillment, trade show execution, and consumer relations. This role is part brand and part operator, translating brand goals into smooth, on-time, on-brand experiences for our customers, consumers & retail partners.

Key Responsibilities

E-Commerce Fulfillment • Manage a team to support end-to-end e-commerce order fulfillment, ensuring accurate, timely, and on brand shipments to consumers, internal team members and customers. • Partner with internal partners to monitor inventory, shipping performance, and packaging quality. • Adjust and support our internal teams as needed to existing orders to ensure accurate tracking and execution. • Track and report on e-commerce KPIs (fulfillment me, return rate) and recommend improvements.

Trade Show Execution • Plan & execute trade shows, including logistics, juice orders, staffing, lead retrievals and additional materials. • Manage event budgets, vendor relationships, shipping of materials, travel coordination on, and post-event ROI reporting. • Develop sales collateral, samples, giveaways, and demo experiences that reinforce the Perricone Farms & Natalie's brands. • Capture leads at events and ensure timely hand-off to sales for follow-up.

Consumer Relations

• Serve as the primary point of contact for consumer inquiries, feedback, and concerns across email and phone channels. • Resolve customer issues with empathy and urgency while identifying recurring themes to inform product and marketing improvements. • Build and maintain consumer communications on templates, FAQs, and response guidelines. • Follow processes around quality, escalation, sales lead routing and more.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment.
• Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer facing communications.
• Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
• Ability to be flexible to help drive solutions for our internal and external teams.
• Excellent written and verbal communications on skills with a customer-first mindset.
• Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office.
• Willingness to travel for trade shows and industry events (approximately 20% of the time).