Digital Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Digital Marketing Specialist WFLD, Westfield, IN, US 4 days ago Requisition ID: 1006 About Company: IMMI® is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For almost sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI’s safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE®, the world’s leading state-of-the-art testing facility. IMMI is also home to IMMI VIP steering wheels and CAPE®, the world’s leading state-of-the-art testing facility. About the Role: The Digital Marketing Specialist supports the marketing department by executing digital communication initiatives that reinforce IMMI’s brand, messaging, and value proposition to customers and internal stakeholders. This role is responsible for developing, publishing, and maintaining digital content across approved digital channels (including social media, web, and email). A key component of this role is crafting persuasive digital communications that effectively position IMMI’s safety solutions and support product adoption. The position focuses on content execution, coordination, measurement, and continuous improvement based on performance data. Responsibilities Digital Content Development Create, update, and publish digital content based on established messaging frameworks and direction from marketing and product leadership. Develop persuasive copy for web pages, email communications, digital brochures, online product resources, and other digital assets that clearly articulate product value and support sales objectives. Ensure all digital content accurately reflects IMMI’s safety solutions and their application to customer’s products. Maintain a digital content/editorial calendar, coordinating inputs, reviews, and approvals to deliver content on time. Social Media Content Execution & Moderation Draft and publish social media posts across approved corporate channels in alignment with brand guidelines and messaging objective. Implement and manage paid social media campaigns for maximum return on spend. Manage cadence and content to build loyal following in approved channels. Adapt technical product information into clear, engaging, and persuasive social content appropriate for audiences. Monitor social media channels for accuracy, engagement, and brand‑appropriate interactions. Moderate comments and responses by identifying questions, routing inquiries to appropriate internal teams, and ensuring all interactions reflect IMMI’s professional standards. Flag inappropriate or off‑brand content and elevate issues according to established protocols. Website & Platform Support Maintain and update website content, ensuring accuracy, clarity, and alignment with brand and messaging guidelines. Coordinate with internal teams and external partners to support web content updates, landing pages, and digital resource libraries. Challenge stakeholders appropriately to deliver content within IMMI’s “digital” voice. Monitor digital content for outdated information and initiate updates as needed. Monitor performance and ensure websites are online and functioning as designed. Apply on-page SEO best practices (metadata, internal linking, keywords, accessibility basics) to improve findability and user experience. Support paid search/SEM execution (as directed) by coordinating landing pages, keyword alignment, and performance reporting. Continuously refresh and optimize web content using digital best practices and performance insights to achieve business objectives. Digital Asset Coordination Support the development and organization of digital assets, including graphics, PDFs, product documents, and multimedia content. Ensure digital files are properly stored, version‑controlled, and accessible to internal stakeholders. Email & Digital Communications Draft and format external email communications, newsletters, and announcements. Write persuasive email content that supports product awareness, customer engagement, drives lead generation, and internal alignment. Ensure email content aligns with brand standards and follows established approval processes. Video Content Coordination (Digital Focus) Coordinate digital video projects by serving as the liaison between internal stakeholders and the video production or creative team. Gather requirements, prepare or coordinate scripts or talking points, and ensure messaging accuracy. Manage timelines, deliverables, and feedback cycles for digital video assets. (Note: This role does not involve hands‑on video editing or production.) Analytics, Performance Monitoring & Continuous Improvement Review digital content for accuracy, clarity, and consistency prior to publication. Monitor basic performance indicators (e.g., engagement metrics, click‑through rates, lead generation, content accuracy checks, etc.). Use performance data to refine and improve all digital communications, ensuring content remains effective, relevant, and aligned with business objectives. Provide insights and recommendations to the marketing team based on observed trends and content performance. Support campaign budget/spend tracking for digital programs (as directed) and ensure documentation is maintained for reporting. Cross‑Functional Collaboration Work closely with marketing, product innovation, engineering, and sales teams to gather information and clarify digital communication needs. Translate technical product information into clear, accessible, and persuasive digital content for audiences which achieves business objectives. Qualifications Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field 3-5 years of experience in digital marketing, marketing operations, content creation, or a related role Strong understanding of digital marketing fundamentals (SEO, SEM, email marketing, social media, analytics) Familiarity with B2B marketing concepts such as lead generation, buyer journeys, and account‑based marketing Experience using digital tools such as Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), or marketing automation tools Experience with A/B testing or conversion rate optimization Basic knowledge of content management systems (CMS) like WordPress, Drupal, or similar Knowledge of HTML/CSS basics Understanding of paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and campaign measurement basics Ability to analyze data and translate insights into actionable recommendations Strong writing and communication skills tailored to professional, B2B audiences Detail‑oriented with solid organizational and project‑management abilities Ability to collaborate with cross‑functional teams (sales, product, design) Eagerness to learn new digital tools, platforms, and best practices Basic design or multimedia skills (Canva, Adobe Creative Cloud, Figma) Team Member Ownership/ESOP Company paid Short- and Long-Term Disability Ten (10) paid holidays. #J-18808-Ljbffr Indiana Mills and Manufacturing