Chief Growth Officer

Job Description

Job Description

The audience funnel is the beating heart of New Hampshire Public Radio's strategy. Reaching diverse new audiences and deepening the loyalty of existing users are the keys to expanding the reach and impact of our public service journalism. Likewise, a growing, ever-more-engaged audience supports every dimension of our business, building the resources we need to sustain our journalism. At a time when our democracy is in peril and our politics polarized, our vision could not be more urgent: Through trustworthy journalism, NHPR enriches lives and helps build stronger communities, in New Hampshire and beyond.

As Chief Growth /Transformation Officer, you will be the strategic leader of NHPR's audience efforts across all our platforms. You'll lead the effort to build the digital revenue business at the center of our agenda for transforming NHPR into a resilient news organization serving audiences wherever they are in the media they prefer. You'll manage our Audience Team of digital publishing, social media, community engagement, and marketing specialists who together are charged with developing new products and implementing tactics to reach and engage new audiences and to deepen engagement with our existing audience members. You'll establish tools and processes for understanding audience behavior and driving users through the funnel, supervising a small new team of data and business analysts. You'll have agency to lead this work thanks to your strong analytical capabilities, deep understanding of the evolving media landscape, strong vendor relationships, excellence in project management, experience-honed people skills, and relentless focus on meeting community news and information needs. Your direct reports will include the Director of Audience Engagement, a Fundraising Systems Manager, and a Director of Marketing (whom you will hire).

This is a role for a generous, easy collaborator. Day to day, you'll partner with the Chief Content Officer to craft initiatives that introduce NHPR content to new users and build the loyalty of existing users. And you'll work with Development leaders to optimize the movement of audience members through the conversion funnel, collaboratively forging approaches for achieving NHPR's North Star goals. With your colleagues in leadership, you'll advance our bold blueprint for implementing NHPR's strategic plan, helping write the next chapter in NHPR's growth and shape New Hampshire's leading news organization for years to come.

The Chief Growth/Transformation Officer reports to the President and Chief Executive Officer and is a member of NHPR's senior management team. This is a full time, exempt position based in Concord, NH, and is a hybrid eligible role. The budgeted salary range for this position is $166,700 - $200,000 based on experience. We also consider internal equity, among other factors, when deciding compensation.

Essential Functions

• Strategic Leadership of Audience Growth: Serve as the executive lead for all audience acquisition, growth, and retention efforts across every NHPR platform.
• Digital Revenue Business Development : Lead the advancement and execution of the digital revenue business strategy to ensure the organization's financial resilience and digital transformation.
• Departmental & People Management : Lead, direct and mentor the Audience Team, which includes digital publishing, social media, community engagement, and marketing specialists.
• Data Strategy & Funnel Management : Establish the analytics, tools, and processes required to interpret audience behavior and systematically drive users through the audience/conversion funnel.
• Strategic Plan Execution : Lead the senior management team to advance, implement, and operationalize NHPR's overarching strategic plan.

Additional Tasks & Responsibilities

• Editorial Collaboration : Partner daily with the Chief Content Officer to design and execute content initiatives aimed at introducing NHPR to new audiences and building current listener loyalty.
• Revenue Alignment : Work closely with development (membership/fundraising) leaders to optimize the user conversion funnel and achieve organization-wide "North Star" revenue goals.
• Vendor & Project Management : Cultivate and maintain strong external vendor relationships and supervise large-scale projects.
• Culture & Leadership : Act as a "generous, easy collaborator" across leadership to champion a community-focused, data-driven culture.
• Additional tasks upon request.

Job Requirements

• At least eight years' experience directing a product, marketing, or audience development team in a media organization. A news background and director/C-suite-level skills or experience are preferred;
• Demonstrated ability to think critically about audience data and apply insights to advance organizational strategy;
• Experience in driving organizational change;
• Experience in assembling tech stacks that support subscription or membership-based business models;
• Demonstrated success in leading marketing or audience campaigns (podcast, broadcast, digital/platform/app initiatives) that achieve positive audience and/or revenue results;
• Demonstrated project management skills;
• Superior skills at cross-team leadership and collaboration;
• The highest level of professional integrity;
• Demonstrated commitment to the principles of diversity, equity, and inclusion;
• Excellent verbal and visualization skills, especially in the presentation of complicated data;
• The ability to pivot from setbacks; and
• Demonstrated ability to create and manage budgets and develop strategic plans;

  However, we know there are great candidates who may not have all these qualities or who have important skills we may not have outlined above. If this is you, do not hesitate to apply and tell us about yourself. 

  Benefits:  

  NHPR offers a generous benefits package that includes health, dental and vision insurance; company paid short- and long-term disability; flexible spending accounts; 403(b) savings plan with company match and a free on-site fitness center. Three weeks of vacation, twelve paid holidays, two floating personal days, and paid sick and parental leave.

    Things to Know About Us:  

  NHPR is New Hampshire's independent and trusted source for news and information and the state's largest radio news service. Based in Concord, the state's capital and political hub, we are focused on producing accountability journalism and engaging deeply with the diverse communities and people of the Granite State. We've been serving audiences in New Hampshire and beyond for 40 years and counting. In that time, NHPR has repeatedly earned national recognition for our journalism, including recent accolades from the Pulitzer Prizes, the Edward R. Murrow Awards, the Public Media Journalists Association and more.

  We seek people who are approachable, collaborative, empathetic, optimistic, and solution-minded. Together, we are building a culture based on earned trust, transparency, equity, and inclusion. We hold ourselves accountable for our organizational goals and our values. NHPR is intent on being public radio for all of New Hampshire, by expanding our audience, advancing our mission and vision, and deepening our engagement with diverse people and communities across the state and beyond our borders. Learn more about NHPR. 

  To Apply:

  Please apply on the job opportunities page of our website, NHPR.org, or through this link:

  When applying, please submit a cover letter and resume.

• NHPR is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

  NHPR makes hiring decisions based solely on individual qualifications, experience, and organizational needs. We actively seek to create an inclusive environment where all voices are heard, valued, and respected.