Associate Manager, Shopper Commerce

Associate Shopper Commerce Manager

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood

Job Description Summary

The Associate Shopper Commerce Manager supports the development and execution of best-in-class omnichannel shopper marketing and commerce strategies that drive brand equity, household penetration and loyalty for Bel Brands, including fruit, vegetables, cheese and yogurts products. Reporting to the Senior Manager of US Shopper Commerce, this role partners closely with Brand Marketing, Sales and agency teams to help deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online. This role will leverage insights, analytics and emerging tools (including AI) to support optimization of shopper engagement and help drive conversion, visibility, and category growth across priority retail partners. This is a highly cross-functional role requiring a proactive, solutions-oriented contributor who takes ownership, moves with urgency, and is motivated to build and scale impactful programs.

Essential Duties and Responsibilities

• Strategy Leadership: Support the development and execution of the annual shopper commerce strategy, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories
• Leverage data-driven insights to support identification of growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Cross-Functional Leadership & Execution: Serve as a key day-to-day partner across Sales, Brand, Digital Commerce, and agency partners to bring programs to market with speed and excellence. Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and helping drive initiatives forward with momentum.
• Retailer Partnerships & Omnichannel Execution: Support development of strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion. Actively engage in go-to-market planning and execution for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels (e.g., convenience, food service). Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and support delivery of measurable growth.
• Budget & Resource Management: Support shopper commerce budget planning, allocation, and ROI measurement for assigned accounts. Track and help ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Innovation & Continuous Improvement: Advance testing and adoption of new capabilities and tools (including AI), for personalized shopper engagement, measurement, and content creation. Drive post-campaign analytics and reporting to inform future strategies and maximize effectiveness. Continuously test, learn, and scale programs—bringing a growth mindset and focus on delivering measurable impact.

Skills and Qualifications

Bachelor's degree in Marketing, Business, or related field

Minimum 3+ years of progressive CPG shopper marketing, brand or omnichannel commerce experience

Demonstrated ability to lead and support and execution of omnichannel programs across retailers.

Strong organizational skills and attention to detail, with ability to manage multiple priorities and deliver high-quality work.

Exceptional project management, cross-functional collaboration, and analytical skills.

Passion for purpose-driven brands and an innovative mindset.

Experience working with retailer media platforms, external agencies, and digital commerce fundamentals is a plus.

Working Conditions

Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards

Base Salary: $110,000 - $120,000

Bonus opportunity: 20%

401k Match

PTO, Medical, Dental and Vision coverage from Day One

The preferred location for these positions is NYC or Chicago. Open to markets with major retailers (e.g., Bentonville, Minneapolis)

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io.