Paid Media Manager

Job Title

Leverage your paid media expertise to drive impact within a fast-growing organization. You'll serve as a lead of the paid media, driving strategic planning, development, and execution of innovative paid campaigns. These initiatives serve as a core pillar of our marketing strategy and directly support lead generation and package sales across our partnerships.

Responsibilities

• Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions.
• Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment.
• Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership.
• Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance.
• Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy.
• Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution.

Requirements

Education and Experience

• Degree in Marketing, Business, or affiliated specialized areas.
• Minimum 5 years' experience in paid media and paid search.
• Proven experience in managing and optimizing Google Ads campaigns with six-figure budgets.
• Experience with display, programmatic, and paid social media is desirable.

Skills/Abilities

• Knowledge and experience of up-to-date Google Ads techniques and strategies.
• Strong analytical skills and experience using Google Analytics for campaign tracking and analysis.
• Ability to prioritize and make decisions proactively in a rapidly changing environment.
• Superb attention to detail and ability to multitask.
• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.