Sr. Producer, Marketing Events

Senior Event Producer, Marketing Events

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free electric adventure vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

The Senior Event Producer, Marketing Events is responsible for the planning, execution, and optimization of high-impact marketing events, drive experiences, and corporate events. Reporting to the Lead Producer, Marketing Events, this role plays a critical hands-on role in delivering best-in-class live experiences that reflect Rivian's brand values and drive audience engagement. The Senior Event Producer is responsible for managing event workstreams from planning through execution, partnering closely with internal teams and external vendors to ensure seamless delivery, operational excellence, and budget discipline. The ideal candidate will possess a strong passion for experiential marketing, a deep understanding of automotive or related industries, and exceptional project management skills. You will be responsible for ensuring seamless event delivery, exceeding customer expectations, and driving brand engagement through innovative and memorable experiential programs.

Responsibilities:

• Event Planning: Collaboratively develop detailed event briefs that align with program objectives and overall marketing strategy. Serve as the primary liaison with venues, suppliers, and external partners connected to assigned events. Oversee all tools, systems, backend integrations, and training required for successful lead capture at events. Set up budget codes and complete vendor onboarding documentation as needed. Manage project timelines, milestones, and resource allocations to ensure on-time delivery. Develop comprehensive event documentation, including run of show (ROS), SRM creation, Splash builds, tracking requirements, staffing plans, and contact sheets. Coordinate closely with internal cross-functional stakeholders to align on deliverables and customer journey workflows for leads captured at events. Proactively identify risks, challenges, and dependencies, and implement mitigation plans to ensure smooth execution.
• Event Execution: Manage all aspects of onsite event logistics, including lead capture systems and tools, event staffing, internal and external communications, and on-site training. Oversee setup and breakdown of event infrastructure, including lead capture tools, display areas, and hospitality zones. Act as a problem-solver on the ground, addressing issues with creativity, agility, and sound judgment. Ensure a safe, engaging, and enjoyable experience for all participants, staff, and partners. Oversee all aspects of event logistics, including vehicle and demo drive routing, staffing, event communications (internal and external), and on-site event management. Oversee the setup and breakdown of event infrastructure, including driving courses, display areas, and hospitality zone.
• Post-Event Analysis: Gather, analyze, and synthesize participant feedback and event performance data. Prepare timely and comprehensive post-event reports, including ROI analysis, insights, and recommendations for future programs. Present findings and learnings to internal stakeholders and partners. Participate in quarterly and annual business reviews and event planning sessions to optimize feedback loops and continuously improve event strategy and execution.

Qualifications:

• Bachelor's degree in marketing, event management, communications, or a related field.
• 7+ years of experience in event production, with a focus on ride & drives, tours or automotive events.
• Proven track record of successfully managing complex projects and delivering exceptional results.
• Strong understanding of automotive or related industries.
• Excellent project management, organizational, and time management skills.
• Exceptional communication, interpersonal, and customer experience skills.
• Ability to work independently and as part of a team.
• You are a natural connector. Possess an entrepreneurial mindset and take a resourceful approach to projects.
• Ability to work a flexible schedule and passion for frequent travel up to 70% of the time.

Pay Disclosure: The salary range for this role is $87,300 to $109,100 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The successful candidate may be eligible for annual performance bonus and equity awards. We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.