Digital Marketing Specialist

Job Description

Job Description

Who We Are

McGuire Sponsel is a national specialty tax and advisory consulting firm founded in 2007. We serve more than 500 CPA and real estate firms across the country, and are recognized for combining our technical expertise with exceptional client service. With five offices throughout the United States: Indianapolis (HQ), Atlanta, Dallas, Phoenix, and Detroit, we are a rapidly-growing consulting firm and pride ourselves on finding and cultivating the best talent! Read about our GREAT culture below...

Core Values

• G rowth Mindset: We embrace challenges as opportunities to learn and evolve. With a deep desire to continuously level up, we approach our work with curiosity, humility, and a willingness to fail forward. Progress is built on iteration, not perfection.
• R elationship Focus: We invest in authentic, trusting relationships — with our clients, our teammates, and ourselves. We lead with honesty, communicate openly, and collaborate with intentionality. Strong relationships are our foundation for great work and long-term success.
• Strives for E xcellence: We hold ourselves to the highest standards of integrity, quality, and intelligence. From strategic thinking to technical execution, we take pride in delivering exceptional work. Excellence is not an outcome — it's a mindset we bring to everything we do.
• A wareness: We operate with emotional intelligence and self-awareness, understanding how our actions impact others and the broader team. We’re committed to personal growth, constructive feedback, and leading ourselves before leading others.
• T enacity: We show up with resilience, grit, and determination — especially when the work gets hard. We’re solutions-oriented, driven, and persistent in pursuing the best outcomes for our clients and our team. We don’t give up; we level up.

Role Overview

McGuire Sponsel’s unique business model assists CPA and real estate firms with identifying opportunities for their clients. By serving as an extension of our partner firms (also known as our Alliance Network), McGuire Sponsel strengthens client relationships by offering a conservative approach to delivering services that fall outside the traditional practices of local and regional firms. Our efforts have established McGuire Sponsel as a leading technical resource to the industry, and our Marketing team drives our branding, market strategy, and supports all of our practice lines, offices, alliance and partner networks, and relationship managers.

The Marketing Creative Design Specialist will transform complex information into engaging designs across print, digital, and multimedia formats. This role requires proficiency in design, a strong eye for detail, and the ability to collaborate with marketing and technical professionals to maintain a consistent and impactful brand identity. Applicants should be prepared to provide a portfolio of work samples that highlight design capabilities across multiple formats.

Read more about our firm culture here.

Department : Marketing
Reports to : Manager, Marketing
Type : Full-time, exempt
Compensation : Base salary + discretionary performance bonus

Responsibilities

• Campaign Support: Partner with marketing to design creative deliverables for practice-specific campaigns, conferences, and thought leadership initiatives.
• Digital & Multimedia: Develop graphics for email campaigns, websites, social media, and video/animation projects. Video/animation projects may include hands-on light editing, motion graphics, or collaboration with external vendors.
• Collaboration: Work cross-functionally with marketing, relationship managers, technical subject matter experts, and leadership to deliver high-quality creative solutions on time.
• Presentation Design: Create impactful PowerPoint presentations for client meetings, conferences, and firm-wide events.
• Campaign Support: Partner with marketing to design creative deliverables for practice-specific campaigns, conferences, and thought leadership initiatives.
• Brand Identity: Maintain and evolve brand guidelines, ensuring all visual communications are consistent, professional, and aligned with firm standards. This could include creative asset management support across internal teams such as administration, HR, and business development.
• Production & Asset Management: Prepare files for print and digital distribution, manage content libraries, and maintain templates for internal and external use.
• Time & Project Management: Manage competing priorities using strong organizational habits to consistently meet team deadlines and the firm's objectives.

Role Competencies

• Planning, Prioritizing, and Organizing
• Strong Creative Instincts
• Effective Communication
• Project Management
• Attention to Detail
• Critical & Analytical Thinking
• Execution Excellence

Role Qualifications

• Bachelor’s degree in marketing, graphic design, visual communications, multimedia design, or a related field required
• Prior marketing experience (3-5 years) in a corporate, agency, or professional services environment
• Strong drive for execution
• Excellent organizational, written, and verbal communication skills
• Consultative mindset with exceptional interpersonal skills
• Strong professionalism, presence, and decorum
• Experience with a project management software preferred (we use Wrike) along with the ability to manage multiple projects and deadlines simultaneously
• Proficiency in Canva and Microsoft PowerPoint. Preferred experience in Adobe Creative Suite (InDesign, Illustrator, Premiere Pro, Photoshop, After Effects), and browser-based editing tools such as Riverside, Descript, etc.
• Familiarity with graphic animation, video editing, and social-first content creation. Role and responsibilities can vary based on the candidate's previous experience and interest in learning on the job
• Strong knowledge of typography, color theory, and layout best practices.
• Experience with HubSpot is a bonus
• Experience in professional services, financial services, or B2B marketing is preferred
• Knowledge of UX/UI best practices for digital asset design is preferred
• Valid U.S. driver’s license and reliable transportation

Benefits & Perks

• Health, dental, & vision insurance
• Pet Wellness (Wagmo)
• Voluntary STD benefits and company-paid LTD
• Flexible Spending Accounts and Health Savings Accounts
• Life and Accidental Death & Dismemberment Insurance
• Supplemental Benefits (Accident, Cancer, Hospital Indemnity, & Critical Illness)
• Savings Marketplace – discounts on hotels, flights, movie tickets, electronics and more
• 401(k) with employer match
• 4 weeks of PTO
• 9 paid holidays & Summer Fridays
• Wellness programs
• Professional development opportunities, including mentorship
• Team-building events and social outings
• Clear career path and advancement opportunities

EEO Statement
McGuire Sponsel is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.