Director of Instruction

Director Of Instruction

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back.

We are looking for a Director of Instruction who can build and lead Topgolf's golf instruction platform at their venue, driving lesson volume, developing Lead Instructors, and creating programming that keeps guests coming back to grow their game. If you are passionate about golf, people, and performance, this is your stage.

The Director of Instruction leads all golf instruction programming at the venue, overseeing individual and group lessons, leagues, tournaments, player development series, and summer camps. This role is responsible for growing the instruction platform through exceptional teaching, community outreach, and partnership with the events team.

The Director of Instruction also manages and develops Lead Instructors, oversees club fitting and equipment maintenance, manages the golf services budget, and leverages swing analysis technology and teaching aids to deliver best-in-class learning experiences.

As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Lead Golf Instruction

• Coordinate, schedule, and deliver individual and group golf lessons for guests of all skill levels
• Utilize swing analysis technology, launch monitors, and teaching aids in all instruction programs
• Walk the tee line during peak times to market the instruction platform and offer impromptu lessons
• Direct tournaments, leagues, summer camps, and player development series at the venue

Grow the Instruction Platform

• Grow the golf instruction program through marketing, community outreach, and partnerships
• Work with the events team to promote and integrate lessons into event programming
• Supervise information requests related to lesson schedules and instructional series
• Develop and implement player development series ideas that drive engagement and repeat visits

Manage and Develop Instructors

• Manage and develop coaching and sales skills in Lead Instructors
• Build a team of instructors who deliver consistent, high-quality guest experiences
• Hold instructors accountable for lesson quality, scheduling, and guest satisfaction

Manage Operations and Budget

• Manage club fitting, club repair, and general maintenance of golf equipment
• Maintain inventory of golf services tools, technology, and teaching aids
• Meet budgetary requirements for the golf services program

Core Competencies For Success

• Customer Focus | Building strong customer relationships and delivering customer-centric solutions.
• Builds ongoing relationships with guests at every skill level to drive lesson retention and loyalty
• Asks thoughtful questions to accurately understand each guest's goals and learning needs
• Follows up with guests to ensure their instruction experience is delivering results
• Anticipates evolving guest interest in golf programming and adjusts offerings accordingly
• Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Develops and coaches Lead Instructors to elevate their teaching and sales capabilities
• Communicates clear goals, scheduling standards, and performance expectations to the instruction team
• Leverages the unique strengths of each instructor to build a well-rounded program
• Creates a team culture rooted in passion for the game, excellence in teaching, and guest care
• Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Communicates with clarity and enthusiasm to guests ranging from beginners to experienced golfers
• Adjusts teaching style and communication approach to suit each learner's needs and level
• Partners effectively with the events team, operations leadership, and community organizations
• Documents schedules, lesson programs, and equipment inventory clearly and consistently
• Drives Results | Consistently achieving results, even under tough circumstances.
• Grows lesson volume, programming participation, and golf services revenue consistently
• Meets budgetary requirements for the golf services program and manages costs proactively
• Drives the instruction team to achieve strong guest satisfaction and retention outcomes
• Pursues new community relationships and marketing opportunities to expand the platform's reach

Qualifications

• 2–3 years of experience teaching golf lessons across multiple skill levels
• PGA Membership; Class A Certification preferred
• Bachelor's degree preferred
• Experience managing an independent golf lesson program
• Proven record of accomplishment of successful golf instruction
• Familiarity with swing analysis technology and launch monitor technology
• Exceptional coaching ability and strong interpersonal skills
• Excellent communication, time management, and organizational skills
• Ability to work in extreme weather conditions for extended periods of time
• Availability to work varied shifts, including evenings, weekends, and holidays
• Must be 21 years of age or older as required by state or local law

Physical Requirements

• On Your Feet: Expect to stand and walk for extended periods, including up and down stairs and across the tee line
• All Conditions: Ability to work in extreme weather conditions for extended periods of time
• Active Tasks: Constantly demonstrating, coaching, and moving across a large outdoor and indoor venue
• Lift and Move Things: Handle equipment, clubs, and supplies throughout the shift
• Endurance: Keep pace with a high-volume lesson and programming schedule while maintaining energy and enthusiasm

Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify. View team member benefits here.