Product Marketing Manager

Creating A Healthier Way of LivingRinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes “yank the tank” and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our employees and a strong, accountable culture with a practice of giving back to our communities.Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work  does a Product Marketing Manager do at Rinnai?The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.This individual will play a critical role in representing Marketing throughout the new product development (NPD) process.This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much moreEssential Responsibilities:Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholdersBring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussionsLead development of value propositions, target segments, and positioning early in the product lifecycleValidate product concepts through market research, customer feedback, and testingDevelop clear, compelling product positioning and messaging frameworks targeting key segments and audiencesTranslate technical product features into customer-centric benefits and outcomesMaintain consistency in messaging across all product communicationsLead go-to-market planning for new products and key product enhancementsDevelop and execute launch plans, including timelines, deliverables, and cross-functional coordinationPartner with Sales to ensure launch readiness, including training, enablement materials, and toolsMonitor launch performance and optimize post-launchCreate and deliver sales enablement content (pitch decks, playbooks, competitive comparisons, FAQs)Act as a key resource for the sales organization on product value, competitive positioning, and use casesPartner with sales team to identify opportunities and remove barriers to adoption.Job Requirements:KnowledgeUnderstanding of corporate and operational business issuesMarketing management, PR and advertising experienceDemonstrated understanding of business strategies and tactics to implement brand and marketing initiativesExperience in serving as marketing lead for New Product Development initiativesExperience in B2B marketing to commercial businessesExperience in a multi-tiered distribution modelExperience in wholesale, heating and energy spaceBachelor’s degree in business required.Minimum 10 years of marketing or related experience.Experience in consumer durables a plus.AbilitiesResults orientated, entrepreneurial, and self-motivatingWell-developed interpersonal skills to build positive working relationships with managementComfortable working in team environmentProject management skills/ability to multitask and prioritizeExcellent communication skills, both written and oral presentation skillsStrong Microsoft Office tools proficiencyWorking Conditions & Physical Requirements:Physical ActivitiesRemaining in a stationary position, often standing, or sitting for prolonged periods.Communicating with others to exchange information.Accessing the accuracy, neatness, and thoroughness of the work assignedPhysical DemandsSedentary work that primarily involves sitting or standing.Environmental ConditionsNo adverse environmental conditions expected.BenefitsMedical, Dental, Vision, and Prescription Flexible Spending Account (FSA) options for Medical and Dependent CarePaid Time Off (PTO), Floating Holidays (FH)Paid Holidays 401(k) Plan with Company Match Company Paid Life InsuranceVoluntary Life InsuranceShort- and Long-Term DisabilityProfessional DevelopmentTuition ReimbursementAnnual Incentive Plan (AIP)Referral BonusesPaid Volunteer Community Service DayTobacco and Drug-Free CampusesEmployee, family, and friend’s discountRinnai America Corporation is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.