Digital Marketing Lead (SEO)

Bootcamp Training Our bootcamp training program At Aesthetix Media, Every New Team Member — Regardless Of Experience Level — Goes Through Our Comprehensive Bootcamp Training Program. You'll Receive Hands-on Training In

1. Technical SEO including site architecture, crawlability, Core Web Vitals, schema markup, and the technical foundations that power rankings for med spa websites
2. Local SEO strategy covering Google Business Profile optimization, citation management, review strategy, and local pack ranking factors for multi-location practices
3. Content strategy and editorial planning including topic clustering, keyword mapping, and content briefs tailored to the medical aesthetics vertical
4. Google Analytics (GA4) and Google Search Console — setting up properties, building custom reports, tracking organic conversions, and diagnosing indexation issues
5. Ahrefs and SEO tooling workflows for keyword research, backlink analysis, competitor audits, and rank tracking

Hands-on from week one Who We’re Looking For The right fit for this role Desired Education Bachelor’s degree in Marketing, Journalism, Communications, Information Systems, Business, or Statistics. Requirements 3+ years of hands‑on SEO experience, preferably at an agency managing multiple client accounts Expert‑level proficiency with Ahrefs, Google Analytics (GA4), and Google Search Console Strong technical SEO skills including site audits, schema implementation, and page speed optimization Experience with local SEO strategy for multi-location businesses Proven track record of improving organic traffic and keyword rankings Qualities Data-Driven Decision Maker You let the numbers guide your strategy, testing hypotheses and iterating based on measurable outcomes rather than assumptions Strategic and Tactical You can build a six‑month SEO roadmap in the morning and troubleshoot a crawl error in the afternoon with equal skill Clear Communicator You translate complex SEO concepts into language that clients and non‑technical teammates understand and act on Relentlessly Curious You stay ahead of Google algorithm updates, test new approaches, and bring fresh ideas to every campaign What You’ll Do Core responsibilities 01Lead and manage SEO campaigns for a portfolio of med spa and medical aesthetics clients from strategy through execution 02Conduct comprehensive keyword research using Ahrefs to identify high-value opportunities in the medical aesthetics vertical 03Perform on‑page optimization including title tags, meta descriptions, header structures, internal linking, and content enhancements 04Execute technical SEO audits covering site speed, mobile usability, crawlability, indexation, and structured data 05Develop and implement local SEO strategies including Google Business Profile optimization, citation building, and review management 06Analyze competitor SEO profiles to identify gaps, backlink opportunities, and content advantages 07Build and deliver monthly SEO performance reports with clear metrics, insights, and recommended next steps 08Design and run A/B tests on page elements, metadata, and content structures to improve click‑through rates and conversions

1. Collaborate with the content team to create keyword-targeted briefs and ensure all published content meets SEO standards
2. Implement conversion rate optimization (CRO) recommendations on key landing pages to improve lead generation
3. Monitor Google algorithm updates and adjust client strategies proactively to protect and grow rankings
4. Mentor junior team members on SEO best practices, tools, and strategic thinking

Compensation Negotiable, based on experience. We reward specialists who go deep. #J-18808-Ljbffr Aesthetix Media