Associate Vice President, B2B/Technology Communications

Associate Vice President, B2B/Technology Communications

Location: Chicago, IL or Detroit, MI

As an Associate Vice President, you will manage strategic B2B and technology accounts, leading integrated PR and Marketing programs that drive measurable business impact. You will serve as a primary partner to our clients, mentoring cross-functional teams to deliver high-impact storytelling, earned media results and executive thought leadership. In this role, you will balance earned media relations with content strategies that scale across channels (earned, owned, paid and social), while leveraging AI tools to sharpen research, media targeting, and campaign efficiency. From high-level budget management to overseeing complex account workstreams, you will ensure our programs are strategically grounded and flawlessly executed.

Responsibilities

• Serve as the primary contact for B2B and tech clients, translating complex technical roadmaps into integrated earned, owned, paid and social media strategies that achieve brand objectives.
• Leverage deep knowledge of industry trends, competitor landscapes, and business strategies to counsel clients and drive winning campaigns.
• Oversee project lifecycles—including budgeting, quality control, and SOW adherence—while proactively troubleshooting challenges to ensure seamless delivery.
• Maintain high-tier business/tech and trade press connections and manage partnerships with digital creators and industry influencers.
• Lead sophisticated B2B social media strategies, focusing on executive thought leadership (LinkedIn), community building, and AI-driven social integration.
• Support and lead organic and net-new business pitches, demonstrating how FINN's integrated vision and AI capabilities provide a competitive edge.
• Implement Generative AI tools to optimize content workflows, enhance data analysis, and provide predictive insights for client campaigns.
• Manage and mentor junior staff, ensuring high-impact work and professional development across account teams.

Requirements

• 7–10 years of experience in B2B and technology comms/PR, ideally within an agency setting
• Interest and expertise in the evolving earned media landscape; proven network of top-tier and tech traditional and social media outlets important to clients' business
• Experience managing campaigns that unify PR, social media, and content marketing to drive the lead-gen funnel
• An unflappable problem solver who can anticipate and proactively offer solutions to clients and senior leadership; anticipate problems before they arise through effective listening, regular client check-ins and communication
• Strong fluency in the AI landscape and a proven ability to explain its business impact to clients
• Expert-level understanding of the B2B social ecosystem, employee advocacy, and paid social integration
• Ability to distill complex technical jargon into compelling narratives for C-suite audiences and top-tier media.
• Proven track record of managing large-scale budgets, resource allocation, and profitable account growth
• Proficiency with modern marketing tools (e.g., ChatGPT/Claude for business, MuckRack, Meltwater, LinkedIn Campaign Manager, and CRM platforms)

The salary range for this role is $95,000-$110,000. The salary will be commensurate with the selected candidate's experience and dependent on the workplace.

About FINN Partners:

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world. Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Washington D.C. and Yangon.