Performance Marketing Specialist

Job Description

Job Description

Description:

Position Mission:

To drive measurable lead generation and campaign efficiency through data-driven strategy, execution, and optimization of paid search campaigns across Google Ads and other performance platforms.

Overview:

Intermountain Home Services is seeking a Paid Search Analyst to manage and optimize paid search campaigns across our portfolio of residential service brands. In this hands-on role, you’ll execute Google Ads strategy across branded and non-branded search, implement bidding and budget adjustments, analyze performance trends, and collaborate with stakeholders to drive high-quality leads and strong ROI.

This role is ideal for someone detail-oriented, analytical, and fluent in performance marketing data. You’ll play a key role in shaping our search engine marketing success while gaining experience across a multi-location, high-growth platform.

Key Responsibilities:

• Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines
• Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI
• Conduct keyword research, competitor analysis, and audience targeting strategies
• Write and test ad copy variations to improve clickthrough rates and quality scores
• Analyze campaign data to identify trends, gaps, and optimization opportunities
• Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates
• Track performance KPIs such as CPL, CTR, ROAS, and quality score
• Maintain campaign naming conventions, URL tracking, and budget pacing across accounts
• Report performance results weekly and monthly to the marketing team
• Stay current on Google Ads trends, algorithm changes, and best practices
• Support testing of new paid platforms, bidding strategies, and conversion tactics

• 2–4 years of experience managing paid search campaigns (Google Ads required)
• Proven experience optimizing campaigns for CPL, ROAS, and conversion rates
• Strong understanding of keyword research, bidding strategies, and match types
• Experience with Google Ads Editor, Google Analytics, and campaign tracking tools
• Strong understanding of performance marketing metrics and platforms (Google Ads, Meta, etc.)
• Proficiency with Excel/Google Sheets for reporting and budget management
• Google Ads certification preferred
• Experience with ServiceTitan, home services, or multi-location businesses is a plus
• Must pass background check and drug screening

Why you should work with us: One Team. Relentless Standards. Results That Matter. At Intermountain Home Services (IHS) and its family of brands, we don’t just fix pipes and tune HVAC units—we build a platform for people to grow, lead, and thrive. From day one, every team member joins a company that’s scaling smart, led by strong values, and driven by a mission to serve both our communities and our employees with excellence.

We empower our brands and our people to win together—designing systems, developing talent, and holding ourselves to elite standards in everything we do. Our employees aren’t just part of a company, they’re part of something bigger: a movement to define the future of home services with urgency, discipline, and full ownership.

Benefits That Support the Whole You

• 100% employer-paid medical insurance for employees, with affordable family options
• Vision and dental plans with low premiums
• HSA and copay plan choices
• 401(k) with competitive matching: 100% up to 3%, 50% from 3–5%
• PTO and paid holidays

Intermountain Home Services is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.