Director, Marketing

Director, Marketing – Urban Marketing Team We are currently seeking an experienced Director, Marketing for our Urban Marketing team who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. Responsibilities Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster, including singles/EPs/albums, music videos and video content, merchandise, and direct-to-consumer business. Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands. Help guide and execute artist branding, creative materials, and original content specific to each campaign. Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly. Understand and implement innovative digital marketing. Qualifications 6+ Years’ Experience as Marketing Director / Product Manager working with record companies, artist management, talent agencies. Strong ability to define and drive project management and execution. Creative thinker with ability to generate innovative marketing ideas. Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube). Social media savvy, with experience on platforms and understanding of associated data. Strong skills in communication, presentation, writing, and ability to work well cross-functionally. Proficient with Word, Excel, PowerPoint, Nielsen statistics analysis (Soundscan, Mediabase). Bachelor’s Degree. Benefits Comprehensive medical, dental, and vision coverage. 100% coverage for out-patient in-network mental health services. Fertility coverage for eligible medical plan participants. Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year). Student Loan Repayment Assistance and Tuition Reimbursement. 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution. Flexible Paid Time Off (PTO) for exempt employees. 3-weeks PTO for non-exempt employees. 2-weeks paid Winter Break. 10 Company Holidays (including Juneteenth and Wellbeing Day). Summer Fridays (between Memorial Day and Labor Day). Generous paid parental leave for every type of parent. Legal Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. Job Category: Marketing, Streaming & Digital Media. Salary Range: $70,304 - $145,000. #J-18808-Ljbffr