Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Functions
- Marketing
- ...Head of Channel Marketing About the Company Globally recognized provider of VoIP products & unified communications solutions Industry... ...a deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution. Bonus points will be awarded for...Suggested
Confidential
Seattle, WA1 day ago - ...Head of Marketing About the Company Fast-growing, values-driven media company launching a consumer app for women and families. Industry... ...designing and optimizing sales funnels, building email and lifecycle marketing programs, and identifying partnership...Suggested
- ...A professional sports organization is looking for a creative Marketing Manager (Design & Strategy) to join their team. This role will focus on creating compelling narratives through high-quality presentation decks and managing content for various marketing campaigns. The...Suggested
Gondola
Seattle, WA1 day ago - ...deployments are live. The proof exists — and now the world needs to see it. Learn more about AIM here. The Role AIM is seeking a Head of Marketing to build our external presence from the ground up and match the maturity of our product with the credibility required to...SuggestedLocal areaRemote work
AIM
Seattle, WA1 day ago - ...Job Description Hedge fund seeking marketer to raise AUM. Aprox 250 mm AUM direct lending fund. Assume marketing responsibility for fundraising and asset gathering activities. Work with senior leadership to develop market plan and approach. Coordinate business development...Suggested
6AM City
Seattle, WA1 day ago - ...Head of Marketing About the Company Purpose-driven pet care company focused on sustainability and natural solutions. Industry Consumer Goods Type Privately Held About the Role The Company is seeking a Head of Marketing to join their...
Confidential
Bellevue, WA19 hours ago - ...including Fortune 100 organizations, and have validated early product-market fit across multiple sales channels and industries. Co-founded by... ...We are entering our next stage of growth and seeking our first Head of Marketing to lead this charge. The Role We are hiring our...Contract workTemporary work
Cascade AI
Bellevue, WA19 hours ago - ...A pioneering AI company in Bellevue is looking for its first Head of Marketing. This is a foundational role to structure the marketing function while collaborating closely with the CEO. Responsibilities include developing demand generation strategies and creating impactful...
Cascade AI
Bellevue, WA1 day ago - ...Stripe in the United States is seeking a Head of Marketing Operations to steer a global team and shape the roadmap for marketing tech and data flows. You will partner with Marketing, Sales Development, Product, Engineering, Analytics, and Data Science to implement scalable...
Stripe
Seattle, WA1 day ago $105.8k - $163.45k
...What You'll Do Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement... ...audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive...Permanent employmentFull timeWork at officeLocal areaRemote work2 days per weekDocuSign
Seattle, WA1 day ago- ...Head of Marketing About the Company International iGaming game provider developing innovative, data-driven gaming products and unique gameplay experiences. Industry Gambling & Casinos Type Privately Held About the Role The Company is...
Confidential
Seattle, WA2 days ago - ...efficiently, delivering a seamless and personalised hiring experience anytime, anywhere. About the Role MeeBoss is looking for a Head of Marketing to lead user growth from 0→1, with a strong focus on marketplace (two‑sided) dynamics. This is not a traditional brand...
MeeBoss
Bellevue, WA1 day ago - ...Head of Marketing About the Company Premier legal services firm specializing in jury consulting, trial presentation & social media surveillance Industry Legal Services Type Privately Held, Private Equity-backed Founded 2007 Employees 501-1000...
- ...Lifecycle Marketing Manager We’re looking for a Lifecycle Marketing Manager to take our lifecycle and retention engine to the next level — building best‑class onboarding, connecting our channels into one coordinated system, and helping more people succeed at wasting less...Flexible hours
Ridwell
Seattle, WA4 days ago $100k - $130k
....C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel... ...doing the work, from product design and marketing, to cutting, sewing, and restoration. With... ...with conviction. ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning...Contract workFor contractorsFor subcontractorSeasonal workWork at officeLocal areaFilson
Seattle, WA2 days ago$150k - $180k
HEAD OF PRODUCT MARKETING Hey, I’m Ari Bixhorn, and I lead marketing at Outpost. I’m looking for a senior, creative, borderline-obsessive product marketer to help us lead a new category of supply chain automation. THE SCOOP ON OUTPOST The supply chain runs on shared...Full timeWork at office$210.8k - $263.5k
...financial narratives, and operate credibly with sophisticated investors across infrastructure, AI, defense, and sovereign capital markets. You will work directly with the COO and executive leadership team as the internal lead for financing, strategic finance initiatives...Full timeWork at officeFlexible hoursGTMfund
Bellevue, WA6 days ago- ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is...Agency work
Confidential
Seattle, WA19 hours ago $202.2k - $303.4k
...doing the most important work of your career. About The Team The Marketing Operations team drives excellence across the shared... ...with operations and systems. What you'll do We are looking for a Head of Marketing Operations to lead a critical team to help power Stripe...Work at officeLocal areaRemote workWork from homeRelocationStripe
Seattle, WA19 hours ago- ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic...
Confidential
Seattle, WA2 days ago - ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees...
Confidential
Seattle, WA2 days ago $250k - $325k
...outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent...Contract workTemporary workFor contractorsFlexible hours- ...Wizards of the Coast is seeking a meticulous Associate Lifecycle Marketing Manager for a 12-month contract, hybrid in Renton, WA. You will build and optimize lifecycle campaigns across email and in-app messaging to deepen engagement and retention, collaborating with cross...Contract work
Socket
Renton, WA8 hours ago $126.94k - $198.55k
...owners. This opportunity entails being responsible for leading the marketing effort of the West Division’s most complex and strategic... ...strategic direction/guidance to pursuit team throughout the full lifecycle of a pursuit (discover/pursuit, proposal, and interview). What...For contractorsWork at officeHNTB
Bellevue, WA3 days ago$88.1k - $119k
...inviting guests to savor the journey. We are looking for a Loyalty Marketing, Senior Manager. The Loyalty Marketing, Senior Manager will... ...happiness to our guests—into personalized, memorable lifecycle communications that deepen guest loyalty and emotional connection...Contract workWork at officeMonday to ThursdayHolland America
Seattle, WA1 day ago$1,000 per month
...Best Startup Employer in America by Forbes. As an Influencer Marketing Manager, you will own influencer strategy and execution across... ...deliver performance-driven results — you've owned the full deal lifecycle from sourcing through execution. Experience managing top-tier...Work at officeLocal areaRemote workWork from homeHome officeFlexible hoursWhatnot
Seattle, WA3 days ago$100k - $150k
...Email Marketing Manager, Performance Marketing Join to apply for the Email Marketing Manager, Performance Marketing role at Aritzia Email... ..., acquire, engage, and retain our clients across marketing, lifecycle (trigger), and transactional campaigns (with a focus on email)...Full timeAritzia
Seattle, WA1 day ago$40 - $60 per hour
Associate Lifecycle Marketing Manager – Contract (Contingent Worker) Location: Hybrid out of Renton, WA | Duration: 12 months | Compensation: $40–$60 per hour (USD) What You’ll Do Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring...Hourly payFull timeContract workTemporary workHasbro
Renton, WA1 day ago- ...Wizards of the Coast is seeking a lifecycle marketing specialist for a 12‑month contingent assignment in Renton, WA, through Workwell. The role focuses on building and optimizing email and in‑app campaigns, leveraging marketing platforms, and driving onboarding and retention...Hourly pay
Wizards of the Coast
Renton, WA1 day ago - ...Fractional Chief Marketing Officer (CMO) About the Company Emerging brand of handcrafted leather goods Industry Apparel... ...with inventory constraints, and driving retention and lifecycle strategy to improve customer lifetime value. They must have a...For contractors
Confidential
Seattle, WA2 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Lifecycle Marketing. Be the first to apply!
