Paid Media Manager

The Fresh Market & You:

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

• Team Member discount up to 40%
• Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members
• Personal time off and additional time off purchase plans are available
• AND much more!

About the Position:

Are you a strategic thinker with a passion for paid media? We are searching for a Paid Media Manager to join our dynamic and innovative team. In this crucial role, you will be responsible for driving results through paid media activation, ensuring our marketing efforts are both effective and efficient. Your expertise will help us reach our business goals, from revenue growth to enhanced brand awareness. You'll work closely with external partners and cross-functional teams, leveraging your deep understanding of media planning and buying to develop and execute media plans to reach our guests. If you thrive in a fast-paced environment and are eager to make a significant impact, we would love to hear from you!

This role will report to the Director of Paid and Digital Media.

What You'll Do:

• Paid Media Research, Planning & Buying: Conduct market and media research to develop comprehensive paid media plans for all stores, including new store grand openings, and negotiate media buys to maximize efficiency. Manage day to day communication with external media partners and ensure effective campaign delivery.
• Paid Media IO's and Administration: Create and manage insertion orders and administrative tasks related to paid media.
• Paid Media Deliverables Management: Oversee the delivery of all paid media assets, ensuring they meet brand standards and deadlines.
• Paid Media Performance Management and Reporting: Track and analyze the performance of paid media campaigns, providing regular reports on key metrics and making recommendations for optimization.
• Driving Results: Activate paid media strategies to drive business results, focusing on metrics such as revenue, store visits, customer acquisition and retention, and brand awareness.

Qualifications:

At a minimum, what you'll need:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in paid media planning and buying, preferably in the retail sector.
• Proven track record of managing successful paid media campaigns that drive business results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Exceptional communication and interpersonal skills.

Preferred qualifications:

• Experience with paid media for retail or grocery stores.
• Familiarity with digital marketing tools and platforms.
• Strong understanding of consumer behavior and market trends.

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer:

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.