Specialist, Local Tactical Planning

Company Description Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data‑informed, tech‑enabled media to help marketers connect with consumers in a measurable way. Overview Ignite your career as a Specialist, Local Tactical Planning in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that local media is dynamic and more important than ever, providing clients with market‑specific strategies that maximize results while reducing waste. PMX has re‑imagined local media, bringing together our Collective, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The PMX tactically plans and activates across all local media channels, including television, radio, traditional OOH, streaming audio, digital video (OTT/CTV/VOD), and digital & programmatic OOH. Our tactical planning roles translate communication goals into tactical plans and outcomes. In this role, your passion for learning marketplace nuances and local dynamics will be pivotal to our success. Responsibilities Contribute to the development of and execute local tactical planning for the assigned business. Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience. Assess media performance to determine the extent to which original media objectives and strategies were accomplished. Research, interpret, and evaluate available marketing and research data to develop media objectives and local tactical plans. Effectively communicate and present to top management and clients. Maintain accurate budget control and flow of media activity; update clients on a timely, consistent basis. Approve media authorizations prepared by team per approved plans/project requests. Be accountable for accuracy and media intelligence. Supervise and motivate direct reports. Perform other duties and responsibilities that management may deem necessary from time to time. Advocate for multicultural & diversity inclusion throughout tactical plans. Qualifications 3–4 years of experience in media planning (local preferred). Excellent interpersonal and communication skills. Approachability, collaboration, responsibility, and accountability. Sharp attention to detail and strong math skills. Intermediate knowledge of Excel and experience with GLP, OX, and Prisma media platforms. Benefits Publicis Groupe provides a robust inclusive benefit program to support evolving and diverse needs. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Application & EEO If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: $60,800 – $93,600 annually. This range reflects the company's intended pay for the position at the time of posting. The company reserves the right to modify the pay range. Temporary roles may qualify for medical coverage and a 401(k) plan after eligibility criteria are met. The application deadline is 5/11/26. #J-18808-Ljbffr Publicis Media