Associate Manager, Digital Customer Experience and Innovation

About the RoleAs Associate Manager, Digital Customer Experience and Innovation, you will drive the execution of next-generation digital customer experience initiatives that enhance how customers discover, engage, and shop across Kohl’s digital ecosystem. You will bring the customer experience strategy to life through personalization, experimentation, targeted engagement, and emerging capabilities such as guided selling and AI-powered interactions. This role blends strategic thinking and hands-on execution, requiring you to translate vision into scalable programs that improve relevance, increase conversion, and drive revenue growth. You will partner closely with cross-functional teams to operationalize data-driven experiences and continuously optimize performance across digital touchpoints.What You’ll DoExecute against the digital customer experience and personalization roadmap, translating strategy into scalable programsLead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channelsDesign and implement A/B and multivariate tests to validate hypotheses and improve performanceSupport evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual dataPartner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offersContribute to conversational commerce and guided selling pilots and test programsLeverage customer insights and performance data to identify opportunities and inform prioritizationMonitor performance against KPIs (key performance indicators) including engagement, conversion, and revenue and translating insights into actionDrive continuous improvement through a structured test-and-learn approachBuild strong cross-functional partnerships to ensure alignment and executionAdditional tasks may be assignedWhat Skills You HaveRequiredBachelor’s Degree in Business, Marketing, Engineering, Computer Science, or related field4+ years of experience in Digital Experience, Personalization, Marketing, E-commerce, Product, or related fieldExperience with A/B testing, experimentation frameworks, and optimization strategiesPreferredExperience with personalization engines, recommendation systems, or AI-driven experiencesExperience with digital marketing or e-commerce platformsExposure to conversational commerce, guided selling, or digital innovationExperience in retail or e-commerce environmentsJob SummaryJob number: R475743Profession: Marketing, eComm & Creative