Senior Digital Marketing Specialist

To develop and lead performance-driven content strategies, the full-time Senior Digital Marketing Specialist will oversee project planning and execution of content programs focused on lead generation and brand awareness in a fully remote environment. Key responsibilities Collaborate with marketing teams to refine content strategies based on performance insights and audience targeting data Evaluate content performance and identify optimization opportunities in partnership with SEO and paid media stakeholders Develop content marketing deliverables, including ad copy and landing pages, while ensuring messaging consistency across channels Required qualifications Bachelor's degree or higher 3+ years of experience in content creation, editing, or digital marketing roles Strong project management skills Experience using digital performance insights to inform content decisions Ability to work collaboratively in a cross-functional team environment