Performance Marketing Lead

Performance Marketing Lead

Req. #


25083

Job Family


MK - Marketing

Location

US-MA-Milford

Pay Range Minimum


USD $82,000.00

Pay Range Maximum


USD $137,000.00

Overview

Step into a high-impact role at Waters as a Performance Marketing Lead and play a pivotal role in shaping the future of digital growth for a global leader in life sciences. Reporting to the Director of Digital Marketing, this highly visible role sits at the center of our digital demand team where data, strategy, and innovation converge to drive measurable business impact.

You will be hands on and accelerate our paid media strategy across channels, unlocking new opportunities to scale brand awareness, fuel qualified pipeline, and maximize revenue growth. This is more than just paid media campaign management this is about building a high-performance marketing ecosystem powered by insights, experimentation, and continuous optimization.

Responsibilities

Lead the end-to-end execution, and optimization of multi-channel paid media campaigns (search, ppc, display, and beyond)
• Transform data into actionable insights driving smarter investment decisions and measurable ROI
• Partner cross-functionally with product marketing, sales, and analytics to align campaigns with business priorities
• Champion a test-and-learn culture, constantly iterating to improve engagement, conversion, and efficiency
• Identify and scale new audience strategies to expand reach and deepen customer engagement
• Drive performance against KPIs including pipeline generation, revenue, and ROAS

Qualifications

• Bachelors degree in marketing, Business, or related field required
• 4+ years " hands on" experience managing paid media campaigns
• Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms
• Strong communication & organizational skills
• Excellent presentation skills
• Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
• Ability to travel domestically and internationally (up to 25%)

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words

#LI- Hybrid
#digitalmarketing #paidmedia #ppc, #abm GA4
#LI-MH1