Public Relations & Social Media Specialist

Work Arrangement: On-site (Manhattan, NY)

Reports To: Ownership

Industries: Residential & Commercial Real Estate, Property Management, and Vehicle Storage

Compensation: $66,300- $75,000 + Comprehensive Benefits Package

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About the Role

We are seeking a hands-on Public Relations & Social Media Specialist to lead day-to-day marketing across a portfolio of residential, commercial, and vehicle storage properties. This role requires the ability to market different property types, locations, services, and customer audiences while maintaining a consistent and professional public presence.

This position combines campaign planning and execution, creative production, website management, digital advertising, lead generation, and inquiry coordination. The Public Relations & Social Media Specialist will develop and recommend marketing initiatives, create and review marketing materials, monitor campaign performance, and help ensure inquiries are handled and tracked consistently through the company's CRM. Ownership will approve marketing plans, public-facing materials, and spending before implementation. Budgets, tools, software platforms, and a CRM will be provided.

The successful candidate will be highly organized, capable of managing multiple priorities, and comfortable balancing strategic planning with hands-on execution. Responsibilities include website management, content creation, digital advertising, lead tracking, reporting, and graphic design. Strong proficiency in Adobe Photoshop is required.

The role also includes receptionist coverage and occasional administrative responsibilities. The successful candidate will be comfortable balancing marketing initiatives with Front-office responsibilities while communicating priorities, deadlines, and approval needs clearly and professionally.

Key Responsibilities

• Plan and manage marketing activities across a portfolio of residential, commercial, and vehicle storage properties, developing targeted strategies for different locations, services, and customer audiences.
• Create, proofread, and coordinate social content for Facebook, Instagram, LinkedIn, and other relevant platforms.
• Build, monitor, and improve digital advertising campaigns, including Meta and Google Ads, within approved budgets.
• Research relevant marketing channels and opportunities, including short-form video, industry publications, public relations, and other methods for reaching target audiences.
• Design and produce professional marketing materials using Adobe Photoshop and/or Illustrator, including advertisements, website graphics, brochures, signage, social media content, and promotional materials.
• Manage and maintain company websites in WordPress, ensuring content remains current, accurate, visually appealing, and optimized for lead generation and customer inquiries.
• Oversee the company's digital presence across websites, social media platforms, digital advertising accounts, online business listings, CRM systems, and marketing analytics tools.
• Monitor incoming inquiries across assigned channels. Respond directly when appropriate and route inquiries as needed.
• Record inquiries, communications, status updates, and follow-up activities in the company CRM.
• Prepare regular reports on campaign performance, advertising spend, inquiries, lead quality, website activity, and recommended improvements.
• Present marketing plans and materials to ownership for approval before publication or launch.
• Maintain a marketing calendar and proactively communicate risks, delays, and approval needs.
• Provide receptionist coverage, greet visitors, handle incoming calls, and direct inquiries appropriately.
• Complete occasional administrative duties as assigned.

Qualifications

• Experience managing digital marketing across multiple channels, platforms, properties, or business operations.
• Strong writing, editing, proofreading, and visual quality-control skills.
• Strong proficiency in Adobe Photoshop is required. Adobe Illustrator experience is strongly preferred.
• Ability to independently create, edit, and modify professional marketing materials, advertisements, graphics, and website assets.
• Experience managing WordPress websites and website content updates.
• Experience with social media publishing tools.
• Experience with Meta Ads Manager; Google Ads experience is preferred.
• Familiarity with CRM systems, lead tracking, marketing analytics, and reporting tools.
• Ability to use AI tools thoughtfully while independently reviewing and refining marketing materials to ensure quality and accuracy.
• Strong organization and follow-through, including the ability to manage deadlines and competing marketing, administrative, and Front-office priorities.
• Clear, professional communication and sound judgment when responding to prospective customers.
• Willingness to learn the unique services, customer audiences, and marketing needs across the property portfolio.
• Experience in Real estate, property management, self-storage, commercial property, or a related industry is preferred.

What Success Looks Like

• Marketing plans, advertising campaigns, and creative materials are submitted for approval with sufficient time for review and revisions.
• Published materials are accurate, polished, professionally designed, and consistent with brand standards.
• Campaigns have clear objectives, measurable results, and are regularly reviewed to guide improvements.
• Inquiries are monitored, responded to appropriately, and documented in the CRM.
• Websites, online listings, and social media channels remain current, accurate, professionally maintained, and effective in generating inquiries.
• Marketing opportunities are proactively identified, and practical, data-driven recommendations are presented to ownership.
• Marketing efforts effectively support multiple properties, locations, and services while maintaining a consistent and professional presence across all marketing platforms. xhyhwjd
• Reception and administrative duties are handled professionally, with conflicts against marketing deadlines communicated promptly.