Senior Software Engineer, Ad Platform

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue. In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024. The Opportunity: Wurl is seeking a product owner to manage our advertising product and business - delivering advertising into many thousands of channels and many millions of daily viewing hours on FAST and VOD content. You will be a key decision maker, owning product evolution and core processes to ensure transparency and robustness. Key Responsibilities: Product Evolution: Drive new monetization capabilities and optimize yield by interfacing with supply, demand, and distribution partners, validating feature requirements with customers and partners. ProductRoadmap: Leadcross functionally with Sales, Engineering, and Ad Operations stakeholders to develop and launch roadmap features across our advertising business unit. Core Infrastructure: Evolve high-availability infrastructure, automation, and monitoring processes to support global scale. Define, success metrics & KPIs and continuously support performance improvements. Performance Analysis: Analyze inventory and demand performance to provide actionable insights for internal and external stakeholders. Qualifications: Product Leadership: 5+ years managing product lifecycles, working closely with engineering and operational teams. AdTech Domain Expertise: 5+ years of deep technical experience with OpenRTB, VAST, and SCTE-35 ecosystems. Technical Proficiency: Strong understanding of SSAI, SSP & DSP workflows, and processing data at scale in a high-availability framework. Data & Communication: Proficient in translating complex data into visualizations and business decisions. Experience with Jira, Confluence or similar PM tools. Strong documentation skills , including workflow diagrams, product requirements and go-to-market plans. Education: Bachelor’s degree in a relevant field or equivalent practical experience. Location: US remote Strongly Desired Background: Video Systems: Knowledge of video streaming protocols (HLS, DASH) and the SSAI (Server-Side Ad Insertion) workflow. Data Engineering: Proficiency in SQL and Python for data mining and automation. Cloud Infrastructure: Experience with the AWS ecosystem and Snowflake (or similar relational databases). Ad Operations: Hands-on experience with SpringServe or similar ad-serving platforms. Business Intelligence: Proven ability to build dashboards in tools such as Sigma, Tableau, or Power BI to inform product strategy. Why Wurl? We’re nimble, make rapid decisions, innovate, and are profitable and growing. See your optimizations immediately move the needle on revenue and the ad experience for millions of global connected TV viewers. What We Offer: Competitive Salary & Bonus Program Strong Medical, Dental and Vision Benefits, 100% paid by Wurl Remote first policy Flexible Time Off 10 US Holidays 401(k) Matching Pre-Tax Savings Plans, HSA & FSA Ginger, Aaptiv and Headspace subscriptions for mental and physical wellness OneMedical subscription for 24/7 convenient medical care Paid Maternity and Parental Leave for all family additions Few companies allow you to thrive like you will at Wurl. Join us to revolutionize the way the world watches television while enjoying mentorship, collaboration, and innovation. We encourage all applicants, even those who don’t meet 100% of the requirements, to apply. Passion and potential go a long way here at Wurl. AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. USA Base Pay Range: all other States (excludes CA, NY, WA) $160,000 - $240,000 USD AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at View email address on click.appcast.io. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. #J-18808-Ljbffr