Public Relations Specialist

Part-Time PR Specialist / Consultant (Tech + Consumer Media)

FORONE is a cross-border marketing and growth consultancy helping global companies enter and scale in the U.S. market. We specialize in go-to-market strategy, narrative building, and integrated campaigns across emerging industries including robotics, AI, and consumer tech. Our clients range from early-stage startups to high-growth companies navigating U.S. expansion—from stealth-mode launches to major milestones such as CES.

We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals. You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements.

Key Responsibilities:

• Develop PR strategies aligned with product stage (MVP to launch to scale, growth)
• Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products
• Translate technical concepts into clear, media-friendly story angles
• Build and manage relationships with tech, business, and consumer/lifestyle media
• Pitch and secure coverage across top-tier and niche publications
• Coordinate interviews, embargoes, and media briefings
• Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES)
• Develop press materials including press releases, media kits, and talking points
• Manage outreach pipeline and follow-ups
• Identify relevant journalists, editors, and creators
• Monitor trends across tech and consumer media landscapes
• Track performance metrics such as coverage quality and message pull-through
• Provide insights and recommendations for optimization
• Work closely with strategy, content, and GTM teams
• Support narrative testing and positioning refinement
• Align PR efforts with broader marketing and growth objectives

Qualifications:

• 5+ years of PR experience in tech and/or consumer media
• Strong relationships with U.S.-based journalists and media outlets
• Proven track record of securing meaningful media coverage
• Experience working with startups or high-growth companies
• Excellent storytelling and writing skills

What It's Like Working with FORONE:

• We move fast and operate like a startup—things are often in motion, not fully defined
• We value people who take ownership and drive things forward without waiting for instructions
• We think strategically, but care deeply about execution and getting things done
• We work closely as a team and with our clients—clear communication and collaboration matter

Compensation:

• Hourly: $75 – $100 per hour
• Flexible based on experience, media relationships, and scope of work
• Estimated commitment: 15–25 hours per week

We are open to structuring this as a monthly retainer depending on engagement scope.