Senior Growth Marketer - SEM

Kforce's client in Dallas, TX is seeking a highly skilled, hybrid, hands on, detail-oriented Senior Growth Marketer - SEM to help scale a global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. Summary: This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis. Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence. The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts. Responsibilities:

• Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages
• Own the day-to-day granular account structure-including campaigns, ad groups, keywords, and creatives-building for both immediate performance and long-term scalability
• Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI
• Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency; Contribute directly to the evolution of our internal tooling
• Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies
• Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey
• 5+ years of search engine marketing experience (Google, Bing)
• Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
• Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
• Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
• Demonstrated experience creating and optimizing successful marketing campaigns
• Complex advertising account management experience
• Strong attention to detail and highly adaptable
• Self-starter who will thrive in an ambiguous startup environment
• Competitive, entrepreneurial mindset

• Experience working in a high-growth startup environment
• Background in the travel industry
• Proven expertise in leveraging advanced AI tools, platforms, and workflows
• Prior experience working on search experience products
• Proficiency in campaign translation and localization
• Experience with marketing attribution modeling
• Data-driven but strategic
• Self starter and strong executor
• High attention to detail

• SEM Fundamentals - Google Ads, Bing Ads, bid strategies
• Performance Analysis - analyze performance across geo, device, accounts, bid strategies

• Travel - familiarity with seasonality, cxl behavior, destination specific demand and nuances is a plus
• OTA - meta search site experience where we are not on always the merchant of record and understand conversion delay and relying on data from partners
• Mobile/App based business

• Google & Bing Ads
• GTM (Google Tag Manager)
• BQ/SQL Feed Management
• Analytics: Mixpanel, Google Analytics