Public Information Specialist

The purpose of this job is to provide credible, transparent, and responsive information to external and internal customers via traditional and non-traditional media and marketing strategies. Utilizes strong partnerships within divisions, city departments, government agencies, and private entities. Facilitates and implements communications within the department and community, and works to increase awareness, use, and understanding of the assigned department through marketing, advertising, and public relations strategies. – Coordinates communication and marketing efforts by accurately communicating with the public, internal teams, and media about the department’s mission and activities. Schedules and monitors communication efforts. – Utilizes a variety of media to reach appropriate audiences. – Creates promotional materials and collaborates with others to develop marketing content. – Serves as department liaison to the city’s media partners, handling inquiries in a timely and efficient manner. – Communicates accurately and appropriately with the public and responds to citizen inquiries via email, phone, or social media. – May serve as records custodian for the department and ensure compliance with local government records retention schedules and the State of Missouri’s Sunshine Law. – Maintains and updates the department’s website and ensures information is accurate and up to date. – Schedules and assists with meetings and events. Knowledge of: – Social media. – Graphic design software applications. – State of Missouri’s local government records retention schedules and Sunshine Law. Skill in: – Writing press releases. – Applying marketing strategies. – Communicating effectively, both verbally and in writing, to meet the needs of the audience. Education and Experience – Bachelor’s Degree in Communication, Marketing, Public Relations, or a related field – 1 to 3 years’ experience in communication, marketing, public relations, or a related field Licenses or Certifications – Valid driver’s license or reliable transportation to travel to events, meetings, etc. #J-18808-Ljbffr