Sr. Manager, Campaign & Lifecycle Marketing

When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions.

Job Description:

Senior Manager, Campaigns & Lifecycle Marketing

About the Role

Accurate Background is seeking a strategic and hands-on Senior Manager, Campaigns & Lifecycle Marketing to lead the development, execution, and optimization of integrated marketing campaigns across the prospect and customer journey.

This role will own our campaign and lifecycle marketing strategy, ensuring we deliver relevant, timely, and personalized communications that drive engagement, pipeline generation, customer retention, and expansion.

The ideal candidate brings a combination of campaign strategy, marketing automation expertise, and strong operational execution. They will oversee the marketing technology platforms supporting outbound and email communications, build scalable nurture programs, and partner closely with Product Marketing, Sales, Customer Success, and Revenue Operations to create a connected experience across every stage of the customer lifecycle.

This is an opportunity to help shape and scale Accurate’s marketing engine, bringing together data, technology, content, and customer insights to deliver measurable business impact.

Key Responsibilities

Integrated Campaign Strategy & Execution

• Develop and execute integrated, multichannel marketing campaigns aligned with company growth objectives, product priorities, and go-to-market initiatives.
• Own campaign planning and orchestration across email, outbound, digital, webinars, events, and other marketing channels.
• Translate marketing strategies into actionable campaign plans, including audience segmentation, messaging, channel selection, execution timelines, and performance measurement.
• Partner with Content/Brand and Product Marketing to activate campaigns supporting new customer acquisition, product launches, cross-sell, and upsell opportunities.
• Establish campaign calendars, workflows, and processes that ensure consistent execution across teams and markets.
• Continuously test and optimize campaigns to improve engagement, conversion, and marketing effectiveness.

Lifecycle Marketing & Automation

• Build and manage lifecycle marketing programs that engage prospects and customers at critical moments throughout their journey.
• Develop automated nurture streams supporting lead engagement, qualification, sales acceleration, onboarding, adoption, retention, and expansion.
• Establish audience segmentation strategies based on customer profile, lifecycle stage, engagement, behavior, and intent.
• Create personalized, behavior-triggered communications that deliver relevant information at the right time.
• Identify opportunities to improve lifecycle engagement, reduce funnel leakage, reactivate dormant prospects, and increase customer lifetime value.
• Partner with Sales and Customer Success to align marketing communications with their respective outreach and engagement activities.

Marketing Technology & Outbound Operations

• Own the day-to-day management, optimization, and governance of the marketing technology platforms supporting email marketing, outbound campaigns, and lifecycle automation. (Marketo, Gong)
• Serve as the primary marketing owner for outbound and email engagement technology, ensuring platforms are configured and utilized effectively.
• With MarketingOps and RevOps, manage marketing automation workflows, campaign deployment, audience lists, lead routing, integrations, and data synchronization across marketing and sales systems.
• Partner with MarketingOps & RevenueOps to align marketing automation with CRM and sales engagement platforms.
• Oversee email deliverability, sender reputation, domain health, suppression lists, consent management, and compliance with applicable email marketing regulations.
• Evaluate existing marketing technology capabilities and identify opportunities to improve automation, integration, efficiency, and scalability.
• Establish best practices for campaign setup, naming conventions, tracking, attribution, data hygiene, and platform governance.
• Manage vendor relationships and support the evaluation and implementation of new marketing technology solutions as needed.

Performance Measurement & Optimization

• Define and monitor campaign and lifecycle KPIs, including engagement, conversion, marketing-sourced and influenced pipeline, retention, and expansion.
• Partner with Marketing Operations and Revenue Operations to ensure accurate tracking, attribution, and reporting across platforms.
• Establish an ongoing testing and optimization framework across messaging, audiences, creative, timing, and channels.
• Translate performance data into actionable recommendations that improve marketing investment and business outcomes.
• Communicate campaign results, insights, and recommendations to marketing leadership and cross-functional stakeholders.

Cross-Functional Collaboration

• Work closely with Product Marketing to translate positioning, messaging, and product launches into effective campaigns.
• Partner with Sales leadership and BDR teams to coordinate outbound marketing and sales engagement strategies.
• Collaborate with Customer Success and Account Management to develop customer communications supporting adoption, engagement, and account growth.
• Coordinate with creative, content, digital, and external agency partners to deliver high-quality campaign assets.
• Drive operational alignment across marketing functions to ensure a consistent and connected customer experience.

Qualifications Required

• 7+ years of experience in B2B marketing, with significant experience in campaign management, lifecycle marketing, marketing automation, or demand generation.
• Demonstrated experience owning integrated marketing campaigns from strategy through execution, measurement, and optimization.
• Strong hands-on expertise with marketing automation and email marketing platforms such as Marketo.
• Experience managing outbound marketing technology (Gong) and integrating marketing platforms with CRM and sales engagement systems.
• Strong understanding of Salesforce or comparable CRM platforms, including lead management, campaign tracking, and data synchronization.
• Experience building automated nurture journeys, behavioral triggers, segmentation strategies, and personalized email programs.
• Working knowledge of email deliverability, database management, consent requirements, and marketing technology best practices.
• Strong analytical skills and experience measuring campaign effectiveness, funnel conversion, and pipeline contribution.
• Proven ability to manage multiple campaigns and priorities in a fast-paced, cross-functional environment.
• Excellent project management, communication, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution and technical problem-solving.

Preferred

• Experience in B2B with long sales cycles.
• Preferred experience in, but not required: HR technology, employment screening, or other technology-enabled services.
• Familiarity with outbound and sales engagement platforms such as Gong, 1Mind, 6sense or similar solutions.
• Experience supporting account-based marketing (ABM) programs.
• Knowledge of customer lifecycle analytics, lead scoring, attribution models, and marketing database architecture.
• Experience working with global or multi-segment marketing organizations.
• Experience implementing or optimizing marketing technology platforms and associated processes.

What Success Looks Like

Success in this role means building a connected, measurable, and scalable campaign and lifecycle marketing engine that improves how Accurate engages prospects and customers.

Key outcomes include:

• A cohesive campaign calendar aligned with business and revenue priorities.
• Scalable lifecycle programs that improve conversion, customer engagement, and expansion.
• Effective management and integration of outbound, email, CRM, and marketing automation platforms.
• Improved campaign visibility, attribution, and performance reporting.
• Stronger coordination between Marketing, Sales, Product and Customer Success.
• Continuous improvement in campaign effectiveness, operational efficiency, and pipeline contribution.
• The successful candidate will bring both the strategic perspective to identify opportunities and the technical and operational expertise to make them happen.

The Accurate Way:

We offer a fun, fast-paced environment, with lots of room for growth. We have an unwavering commitment to diversity, ensuring everyone has a complete sense of belonging here. To do this, we follow four guiding principles – Take Ownership, Be Open, Stay Curious, Work as One – core values that dictate what we stand for, and how we behave.

Take ownership.

Be accountable for your actions, your team, and the company. Accept responsibility willingly, especially when it’s what’s best for our customers. Give others every reason to trust you, believe in you, and count on you. Rise to every occasion with your personal best.

Be open.

Be open to new ideas. Be inclusive of people and ways of doing things. Make yourself accessible and approachable, and communicate with genuineness, transparency, honesty, and respect. Embrace differences.

Stay curious.

Stay curious even as you move forward. Tirelessly ask questions and challenge the status quo in your pursuit of new ideas, ways to solve problems, and to continually grow and improve.

Work as one.

Work together to create the best customer and workplace experience. Put our customers and employees first—before individual or departmental agendas. Make sure they get the help they need to succeed.

Equal opportunities

Accurate is an equal-opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

This posting is open for U.S.-based candidates who currently reside in the following states: AZ, CA, CO, DE, FL, GA, IL, KY, MD, MI, MN, NV, NH, NY, NC, OH, OK, PA, TN, TX, VA, WA, WV

Special Notice:

Accurate is aware of schemes involving fraudulent job postings/offers and/or individuals or entities claiming to be employees of Accurate. Those involved are offering fabricated employment opportunities to applicants, often asking for sensitive personal and financial information. If you believe you have been contacted by anyone misrepresenting themselves as an employee of Accurate, please contact View email address on aiapply.co.

- Please be advised that all legitimate correspondence from an Accurate employee will come from "@accurate.com" email accounts.

- Accurate will not interview candidates via text or email. Our interviews are conducted by recruiters and leaders via the phone, Zoom/Teams or in an in-person format.

- Accurate will never ask candidates to make any type of personal financial investment related to gaining employment with the Company.