Associate Director, Business Analytics

Agency: Initiative

Job Function:

Job Subfunction:

Job Description:

Responsibilities

External facing responsibilities:

Client Analytics Leadership

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including:
  • Qualified HCP reach
  • Audience quality
  • Patient engagement
  • NBRx and TRx performance
  • Brand adoption
  • Omnichannel engagement
• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

• Partner with Audience Intelligence teams to support:
  • Physician-Level Data (PLD) analysis
  • Audience segmentation
  • HCP targeting
  • Patient journey analytics
  • Audience quality measurement
• Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

• Generate actionable insights using campaign performance, audience data, and business outcomes.
• Design and support measurement approaches including:
  • Incrementality testing
  • Cross-channel attribution
  • Audience quality analysis
  • Digital optimization
• Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities:

Analytics Delivery Leadership

• Manage day-to-day analytics workflows across HCP and DTC initiatives.
• Ensure timely delivery of recurring and ad hoc analytics requests.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

• Partner closely with:
  • Planning
  • Investment
  • Audience Intelligence
  • Data Science
  • Data Management
  • Client Solutions
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

• Lead, mentor, and coach Analysts and Managers.
• Support development of technical, analytical, and client consulting capabilities.
• Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

• Help develop standardized approaches for:
  • Measurement planning
  • Omnichannel reporting
  • Audience analytics
  • Business storytelling
  • Campaign optimization
• Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

• Stay current on developments in:
  • Healthcare marketing
  • Pharmaceutical commercialization
  • Omnichannel engagement
  • Audience Intelligence
  • AI-enabled analytics
  • Marketing Science

Required Skills

Healthcare Marketing Analytics

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
• Strong understanding of:
  • HCP media ecosystems
  • Patient marketing
  • Omnichannel engagement
  • Commercial healthcare analytics

Measurement & Analytics

Experience with:

• Campaign measurement
• Cross-channel attribution
• Incrementality testing
• Marketing Mix Modeling (working knowledge)
• Audience quality measurement
• KPI development
• Media effectiveness measurement
• Campaign optimization

Healthcare Data

Working knowledge of:

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity frameworks
• Data clean rooms
• Healthcare audience datasets

Communication

• Excellent written and verbal communication skills.
• Strong presentation and storytelling abilities.
• Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
• 6–8+ years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
• Experience supporting pharmaceutical or healthcare clients preferred.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000

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