Marketing Specialist - Mandarin Bilingual
PHIHONG USA
Job Description
Job Description
Marketing Specialist
Role and Responsibilities:
- Support the development and execution of Phihong's global B2B marketing and communication strategy.
- Gather and analyze marketing data to surface insights, market trends, and campaign performance.
- Partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market.
- Assist with product marketing initiatives, working with sales to research target customers and support new product launches.
- Help develop product positioning and messaging tailored to target audiences.
- Coordinate with global teams to execute marketing campaigns and programs on schedule.
- Execute integrated communications and media plans, including press releases, advertising, and digital campaigns.
- Create and maintain marketing materials, including corporate and product collateral, website content, and social media assets.
- Prepare presentation materials and communications in support of the senior leadership team.
- Support sales teams with event logistics, trade show coordination, and sales enablement materials.
Requirements:
- Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related discipline.
- 2+ years of experience in marketing, corporate communications, or public relations, either in-house or with an agency.
- Strong analytical skills; experience with market research or marketing analytics tools is a plus.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Experience in the automotive or electronics industry is a plus.
- Excellent written and verbal communication skills, with sensitivity to international cultural differences.
- Bilingual in Mandarin Chinese.
Benefits:
- 401(k) matching
- FSA Accounts
- Dental insurance
- Health insurance
- Vision insurance
- Life insurance
- Paid time off
Phihong is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This is a fully onsite position located in Fremont, CA; Monday–Friday from 10 am to 7 pm.
Vacancy posted 3 days ago
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