Lifecycle Marketing Manager

Lifecycle Marketing Manager

New York City, NY

About Dorsia

Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.

As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torissi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We're adding exceptional talent to drive our next phase of growth, and that's where you come in.

About Us

We are looking for a talented and strategic Lifecycle Marketing Manager to join our marketing team. This role is responsible for developing and executing marketing strategies that engage, retain, and nurture Dorsia members throughout their entire journey. You will play a critical role in driving member loyalty, increasing lifetime value, and ensuring our members are continuously delighted by their Dorsia experience.

This role sits at the intersection of data, creativity, and cross-functional collaboration – working closely with Product, Creative, and Analytics to build a best-in-class lifecycle program. Strong critical thinking skills are essential, with the ability to analyze performance, identify root causes, and translate insights into actionable strategies. Clear written and verbal communication is equally important, as this role requires effective coordination across teams and senior stakeholders.

What You'll Do

Lifecycle Campaign Development and Execution

• Own and manage a comprehensive O&O (owned and operated) communications calendar, ensuring coordination, prioritization, and message consistency across email, SMS, push notifications, and in-app channels.
• Develop and execute lifecycle campaigns spanning the full member journey — from onboarding and engagement through retention, win-back, and reactivation.
• Partner with Creative and Content teams to develop on-brand, compelling messaging tailored to each stage of the member lifecycle.

Member Segmentation and Personalization

• Leverage data insights to segment Dorsia's member base, tailoring messaging and offers that resonate with different member personas and behaviors.
• Partner closely with the Data Analytics team to track engagement trends and revenue impacts, using findings to continuously refine segmentation strategy.
• Develop journey maps and audience frameworks to inform channel strategy and personalization at scale.

Testing Roadmap and Optimization

• Own and maintain a structured testing roadmap to systematically optimize lifecycle programs across timing, messaging, personalization, and channels.
• Design and execute A/B and multivariate tests; document learnings and apply insights to drive continuous improvement.
• Actively leverage AI tools (e.g. Claude, ChatGPT) to accelerate copywriting, audience segmentation, personalization, and campaign ideation — raising the output and velocity of the lifecycle program, while maintaining brand standards.
• Stay current on industry trends, evolving lifecycle marketing best practices, and emerging AI capabilities, proactively bringing new ideas and approaches to the team.

Performance Tracking and Measurement

• Own campaign analysis end-to-end — building and maintaining a clear lifecycle measurement framework to track and communicate performance to key stakeholders.
• Define, monitor, and report on core lifecycle KPIs including open rates, click-through rates, conversion, churn, and LTV impact.
• Deliver regular performance reports to Marketing leadership with clear, actionable recommendations.

Cross-Functional Collaboration

• Work cross-functionally with Product, Business Development, Client Success, Design, and Creative to ensure lifecycle programs are aligned with Dorsia's brand values and business objectives.
• Communicate clearly across teams and stakeholders, managing timelines, priorities, and campaign dependencies with precision.

Retention and Member Loyalty

• Develop and execute strategies to reduce churn and deepen member engagement, including loyalty initiatives, nomination programs, and win-back campaigns.
• Ensure all campaigns reinforce the Dorsia USP, advancing our mission and brand standards.

The Winning Recipe

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in lifecycle, CRM, or email marketing — ideally within luxury, hospitality, or tech.
• Strong understanding of marketing automation platforms; experience with Braze preferred.
• Proficiency in data analysis with experience using tools like Looker and MixPanel.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional copywriting and communication skills — both written and verbal — with a keen attention to detail and fluency in luxury brand messaging.
• Proven ability to build and manage a testing roadmap and translate results into actionable strategy.
• Demonstrated comfort using AI tools (e.g. Claude, ChatGPT) to accelerate marketing workflows — copywriting, segmentation, reporting, or campaign planning.
• Experience owning lifecycle measurement frameworks and presenting performance insights to senior stakeholders.
• Collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
• A passion for exceptional dining experiences and a commitment to enhancing the Dorsia member experience.

Compensation:

New York Pay Range

$105,000 - $125,000 USD

Workplace Philosophy at Dorsia

At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization.

In-Person Matters

We're creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn't happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That's why in-office culture is non-negotiable at Dorsia.

Who We Hire

We don't subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn't demographics, it's a shared vision: to build the social operating system for the cultural vanguard.

Lifestyle Hours

We're not a 9-to-5 company. Our lifestyle mirrors our members. Early flights, after-work events, and late-night sprints when the work demands it. But we love what we do, and we definitely love a good party.

High Performance Culture

Working at Dorsia isn't for everyone—and that's the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.

A Final Word

We're building something special. It will take long hours and relentless effort. It's not for everyone. For those with the metabolism, you'll create something that changes how culture is lived. And that's the kind of work worth your life's energy.