Marketing Delivery Manager - Adobe Journey Builder

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.Need Help?If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).Regular or Temporary:RegularLanguage Fluency: English (Required)Work Shift:1st shift (United States of America)Please review the following job description:Truist is seeking a detail-oriented and execution-focused Marketing Delivery Manager to support the development, deployment, and optimization of customer communications using Adobe Journey Builder (Adobe Journey Optimizer / AJO) and batch email campaign builds. This role sits within the Marketing Delivery team and is responsible for translating marketing strategies into high-quality, compliant, and timely outbound campaigns across channels.The ideal candidate combines strong technical execution skills in marketing automation platforms with a deep understanding of campaign operations, data-driven segmentation, and cross-functional collaboration.Key ResponsibilitiesJourney Builder ExecutionBuild, configure, and deploy customer journeys in Adobe Journey Optimizer / Adobe Journey OrchestrationImplement triggers, decision splits, personalization logic, and orchestration flowsValidate audience segmentation and ensure accurate data mapping for journey entry and progressionMonitor live journeys and troubleshoot performance or delivery issuesEmail Campaign Development (Batch/Single Send campaigns)Execute end-to-end batch email campaign builds, including audience selection, QA, and deploymentConfigure templates, dynamic content, and personalization using approved assetsPartner with Channel Leads and Marketing Managers to ensure campaigns meet business goals and timelinesConduct thorough QA testing (proofing, links, personalization logic, suppression rules)Collaboration & Workflow ManagementWork closely with Audience Builders (Data Analysts), Channel Leads, Creative, Legal, and Technology teamsEnsure campaigns meet compliance and regulatory requirementsParticipate in campaign intake, project planning, and delivery status updatesMaintain clear documentation of builds, requirements, and QA resultsQuality Assurance & OptimizationPerform campaign end-to-end QA across multiple scenarios and audience segmentsIdentify opportunities to improve campaign execution processes and efficiencySupport A/B testing and performance tracking by ensuring accurate setupMaintain high standards for accuracy, timeliness, and brand consistencyData & ComplianceAdhere to data governance, privacy, and consent requirementsEnsure proper use of customer data across all communicationsSupport audit readiness through documentation and process adherenceRequired QualificationsBachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)5+ years of experience in marketing campaign execution or marketing automationHands-on experience with Adobe Journey Optimizer / Adobe Journey Orchestration, Adobe Campaign, or similar platformsExperience building and deploying batch email campaignsStrong understanding of segmentation, personalization, and customer data usageHigh attention to detail with strong QA and testing disciplineAbility to manage multiple campaigns and deadlines simultaneouslyPreferred QualificationsExperience in financial services, banking, or highly regulated industriesFamiliarity with compliance, legal review processes, and regulatory requirementsExperience working within structured marketing delivery frameworks or agile environmentsKnowledge of HTML/CSS for email troubleshooting and template editsKnowledge of Handlebars JavaScript, Ampscript (Salesforce), or similar data language used for dynamic content personalization.Experience with cross-channel orchestration (email, SMS, push, etc.)Familiarity with Adobe Experience Platform (AEP) or Customer Data Platforms (CDP)Understanding of campaign performance metrics and testing methodologiesGeneral Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.EEO is the LawE-VerifyIER Right to WorkJob SummaryJob number: R0115090Profession: Marketing, Communications and Digital