Human Resources Generalist - Bilingual

Founded in 1922 and third generation owned, Wish Farms is a year-round supplier of berries with growing operations throughout the USA, Canada, Mexico and South America. Nationally recognized for quality and innovation, Wish Farms is an industry leader marketing and shipping produce for independent growers for 100 years.

We have a career opportunity available for a talented and motivated individual to join our team as a Bilingual HR Generalist at our state-of-the-art headquarters in Plant City, FL.

This HR Generalist role has a primary focus on talent acquisition and employee development . This role is responsible for attracting top talent, strengthening the recruiting processes, supporting employee growth, and helping build training and development programs that align with company culture and The Pixie Way fundamentals.

Cultural Values & The Pixie Way

These fundamentals define our culture and guide how we work with our customers, growers, partners and each other. This role is expected to consistently model and reinforce the following fundamentals:

• Communicate to Be Understood and When in Doubt, Communicate Personally through clear, timely, and professional communication.
• Be a Fanatic About Response Time in supporting recruiting, training, and employee-related processes.
• Deliver a Legendary Experience in every interaction with candidates and employees.
• Collaborate , Invest in Relationships , and Be Easy to Work With by partnering effectively with managers and cross-functional teams.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Manage recruiting activities across all entities of the organization with a strong sense of ownership, urgency, and commitment to delivering a positive candidate experience that protects the brand.
• Draft, revise, and post job descriptions for open roles that accurately reflect position requirements and align with relevant Pixie Way fundamentals. Collaborate with managers to update and improve job descriptions as roles evolve.
• Screen applicants, conduct initial interviews, coordinate candidate assessments, and communicate in a timely, professional, and thoughtful manner throughout the hiring process.
• Manage recruiting tools and platforms, including LinkedIn Recruiter, Indeed, Handshake, Caliper, and other hiring portals.
• Collaborate with the Employee Relations Manager, Marketing, and IT to enhance the company’s hiring and onboarding process.
• Coordinate and host new employee welcome parties and other onboarding activities to ensure a smooth and welcoming experience.
• Coordinate with IT technology onboarding and offboarding efforts.
• Coordinate employee training and development by helping identify training needs, assigning and tracking training, and supporting employees in growing personally and professionally.
• Assist in organizing workshops, lunch & learns, and other development opportunities that encourage learning, collaboration, and continuous improvement.
• Provide administrative and coordination support during performance review periods, helping managers stay organized, communicate clearly, and follow through on key responsibilities.
• Manage the internship program to attract, evaluate, and develop emerging talent while building meaningful relationships and supporting future workforce needs.
• Help identify opportunities to strengthen internal talent pipelines and employee retention strategies.
• Maintain the company organizational chart and other employee information, ensuring accuracy as roles and reporting structures change.
• Support employee recognition efforts by maintaining birthday, anniversary, and pixie name lists, updating the intranet with new hire highlights, and assisting with coordinating tenure gifts and related programs.
• Assist with additional Human Resources responsibilities as needed, to include several clerical duties in the department to assist with overflow of other team members.

QUALIFICATIONS:

• Bilingual English/Spanish required.
• Bachelor’s degree or equivalent experience with proven business & people skills.
• Industry certification such as PHR, SHRM-CP, SPHR, SHRM-SCP, PHRca desired.
• Knowledge, experience, or interest in the agriculture industry.
• 2–4 years of experience in talent acquisition, recruiting, human resources, or employee development support.
• Experience with full-cycle recruiting, including job postings, candidate screening, interview coordination, and candidate communication.
• Strong communication, organization, and follow-through skills, with the ability to manage multiple priorities and maintain attention to detail.
• Experience supporting training, employee development, performance review processes, or other HR programs preferred.

COMPENSATION/BENEFITS:

Wish Farms offers a competitive salary, paid holidays, PTO, along with a comprehensive benefits package that includes medical, dental, vision, life insurance, short- and long-term disability, FSA, HSA with company match, supplemental coverage options, and a 401(k) with a 4% company match.

Beyond the basics, we’re proud to offer an exceptional workplace experience. Our state-of-the-art headquarters in Plant City, Florida, features electric vehicle parking, a thoughtfully designed walking trail around a pond, an onsite gym with subsidized personal training, and an onsite café offering delicious, healthy lunches prepared by our in-house chef. Enjoy unlimited coffee and snacks and you will often have the opportunity to take home fresh berries!

This is a full-time, in-person role based at our headquarters in Plant City, FL.