Admissions and Marketing Coordinator

Eden Senior Care, founded in 2016, is a growing Healthcare Management company, focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin, Illinois, Ohio, Pennsylvania, Indiana and Alabama. Our mission with each community is to support their success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Eden Senior Care promotes and encourages the success of each of its employees and values the individual experience of its guests and their families.

Edenbrook Sheboygan, a well-established and a trusted provider in the skilled nursing space located in Sheboygan, WI, and a proud member of the Eden Senior Care network, is looking for an Admissions and Marketing Coordinator to join our team!

Position: Admissions and Marketing Coordinator

Position Summary:

The Admissions and Marketing Coordinator serves as a key liaison for prospective residents and families, ensuring a seamless, organized, and welcoming admission experience. This role is responsible for coordinating all aspects of the intake process while maintaining accuracy, compliance, and a high standard of customer service.

Core Functions Competencies:

• Acts as the primary contact for inquiries, providing exceptional customer service and facilitating smooth resident transitions
• Coordinates room readiness to support timely and efficient admissions
• Conducts both scheduled and walk-in tours with professionalism and a welcoming approach
• Ensures all admission documentation is completed accurately and in compliance with regulatory standards
• Maintains current and accurate resident records within the EMR system
• Communicates effectively with residents, families, and interdisciplinary teams with empathy and professionalism
• Demonstrates strong attention to detail, organization, and compliance awareness
• Maintains composure in a fast-paced environment while managing multiple priorities with urgency and efficiency
• Collaborates with clinical, administrative, and leadership teams to support census growth and admissions flow
• Takes ownership of outcomes related to admissions performance and resident satisfaction
• Completes additional duties as assigned

Key Responsibilities:

• Admissions Guest Relations
• Serve as the main point of contact for residents and families throughout the admission process
• Assist with completion of all admission requirements, including financial and medical documentation
• Provide support and guidance to families on the day of admission to ensure a smooth transition
• Uphold resident comfort, dignity, and privacy at all times
• Foster a welcoming and respectful environment for all guests and visitors
• Facility Readiness
• Ensure rooms are properly prepared prior to resident arrival
• Support overall facility preparedness for incoming admissions
• Administrative Support
• Perform clerical tasks such as filing, documentation, and record maintenance
• Maintain and update the admissions filing system
• Retrieve and manage records as needed
• Communication Reporting
• Provide daily census updates to the interdisciplinary team
• Manage internal and external communications related to admissions
• Escalate resident or family concerns to appropriate leadership
• Report safety hazards, equipment issues, and supply needs promptly
• Safety Compliance
• Adhere to infection control protocols and standard safety procedures
• Follow established guidelines when using equipment and performing duties
• Meetings Development
• Participate in meetings and required in-service trainings
• Reporting Structure
• Reports directly to the Facility Administrator
• Maintains a dotted-line relationship with the Regional Team
• Sales and Marketing
• Assist with planning and execution of sales strategies, marketing campaigns, and community events aimed at increasing visibility and occupancy.

Qualifications:

• Minimum of one (1) year of admissions/sales and marketing experience in a skilled nursing facility
• Prior experience in admissions or community outreach within a similar setting preferred
• Experience with PointClickCare (PCC) or similar EMR systems
• Proficient in Microsoft Office (Word and Excel)
• Strong organizational, multitasking, and clerical skills
• Excellent communication and interpersonal abilities
• Compassionate, service-oriented approach when working with residents and families

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