Marketing Communication Specialist

Job Description

Marketing Communications Specialist

Do you have a passion for storytelling, public relations, and creating content that makes an impact? Indian River State College is seeking a Marketing Communications Specialist to help share The River's story, elevate our brand, and engage students, employees, and the community.

In this role, you'll create compelling content for digital, social, and traditional media channels, support media and public relations efforts, promote key college initiatives and events, and collaborate across campus to ensure consistent, engaging communications. You'll also leverage emerging technologies, analyze communication performance, and help strengthen the College's visibility and reputation.

If you're a strong writer, creative thinker, and collaborative professional who thrives in a fast-paced environment, we invite you to join our team and help advance Indian River State College's mission of transforming lives through education.

About Us

Indian River State College is a leading public institution on Florida's Treasure Coast, serving students across multiple campuses in four counties. We are committed to academic excellence, innovation, and community engagement, offering associate and bachelor's degrees, workforce training, and continuing education programs that meet the needs of our region.

At The River , we believe every student's and every employee's story matters. We value the diverse perspectives, experiences, and talents that come together across our campuses, creating a learning environment and workplace that is supportive, inclusive, and inspiring.

With flexible learning options online, on campus, and hybrid, we meet students where they are and prepare them for real-world success. Programs like the Promise Program expand access by providing eligible students with tuition-free opportunities, ensuring every learner has the chance to thrive.

Why Join The River

When you join Indian River State College, you become part of a collaborative and mission-driven community where your work makes a meaningful impact. Here, your role is more than a job; it's an opportunity to shape futures, support student success, and contribute to a college that is changing lives every day.

What We Offer

We are committed to supporting the well-being and professional growth of our employees through a comprehensive and competitive benefits package:

• Health & Wellness: Medical, dental, and vision coverage; flexible spending accounts; life insurance; supplemental plans; and an Employee Assistance Program (EAP)
• Affordable Coverage: PPO and HMO options starting at approximately $50/month for individual coverage and $180/month for family coverage
• Retirement Security: Florida Retirement System (FRS) participation, plus optional tax-deferred annuities and Roth 403(b) plans
• Work-Life Balance: Generous paid vacation, personal, and sick leave
• Perks & Discounts: Reduced rates on services and access to local attraction discounts
• Growth & Development: Professional development opportunities, leadership training, and career advancement pathways

JOB SUMMARY:

Under general supervision, Marketing Communications Specialist supports the College's communications and public relations efforts by creating content, coordinating media relations, and promoting initiatives that advance the institution's mission and reputation. The position strengthens public awareness and engagement through multiple communication platforms while collaborating with faculty, staff, administrators, and the Brand Experience team to ensure consistent messaging and support institutional goals.

SPECIFIC DUTIES AND RESPONSIBILTIES:

Create and Communicate

• Write and edit content for the college's owned media, including, but not limited to, website content, social media content, press releases, news stories, blogs, and other institutional publications.
• Serve as a liaison between the college and the media, coordinating media inquiries and arranging interviews with college officials.
• Support emergency communications by coordinating timely alerts, updates, and recovery messaging across all channels.
• Leverage emerging technologies-including AI tools and automation-to streamline content creation and enhance digital reach.
• Develop internal communications to keep faculty, staff, and students informed and inspired.
• Safeguard sensitive information and ensure timely, accurate responses.

Collaborate and Connect

• Partner with the Strategic Events Team to plan and promote media events, press conferences, and College celebrations.
• Own media relations-respond to inquiries, coordinate interviews, draft statements, and maintain relationships with local, regional, and national media outlets.
• Support community outreach efforts across the college, working with other departments to align messaging and strengthen public engagement

Measure and Improve

• Track and analyze media coverage, social engagement, and communications performance to identify trends and insights.
• Prepare reports and recommend strategies to enhance The River's visibility and reputation.
• Support emergency response messaging and monitor public sentiment to ensure clarity and trust.

Other Duties As Assigned

• Completes all other duties and responsibilities as assigned

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

• Bachelor's degree in communications, public relations, marketing or a related field.
• Minimum three (3) years of related experience in public relations, communications, marketing, or social media.
• Exceptional writing, editing, and proofreading skills, with proficiency in AP style.
• Experience using social media management and content creation platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal and organizational skills with the ability to work collaboratively across teams.
• Understanding of or willingness to learn Florida's Government-in-the-Sunshine laws.
• Ability to maintain confidentiality and handle sensitive information with discretion.
• Proficiency with Microsoft Office Suite

Preferred Qualifications:

• Familiarity with creative tools and web content management systems. Particularly, experience with Canva, Adobe Creative Suite, WordPress, and Element451.
• Familiarity with local and statewide media landscapes

PHYSICAL DEMANDS:

This position requires an ability to sit and stand for extended periods of time and to present oral lectures/demonstrations, walk, bend, lift, reach up, stoop, and carry items occasionally in excess of twenty-five (25) pounds. Some lifting of computer and electronic equipment may be required. It also requires manual dexterity to operate standard office machines, such as, copier, fax, calculator, telephone, and other equipment as necessary. IRSC expects its employees to follow proper safety standards while employed by the College

This description is intended to indicate typical kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring every specific duty and responsibility of the particular position. This job description is not intended to be a contract for employment, and the employer reserves the right to make any necessary revisions to the job description at any time without notice.

Classification
Staff

Supervisory
No

FLSA Exempt
Yes

Employment Type
Regular

Compensation and Application Deadline
Pay range starts at: $49,287.08 | All salary calculations start at the minimum salary and will be based on the candidate's education and experience | Open until filled.