WEB & DIGITAL COMMUNICATIONS SPECIALIST

Nature of Work

WEB & DIGITAL COMMUNICATIONS SPECIALIST

General Job Summary

Leads web design, multimedia production, and digital outreach initiatives for the Division of Student Affairs. Oversees development and management of division websites and web portals, strengthens online engagement through SEO and digital strategy, and supports statewide outreach through multimedia content and technology solutions.

Classification: Full-Time, Classified, Non-Exempt, Benefits-Eligible, Grant-Funded

Duties and Responsibilities

Web Design, Development & Management

• Design, develop, and maintain division websites and web portals, including WordPress-based platforms.
• Manage content updates, site functionality, hosting, domain management, and web security.
• Develop new web applications and interactive features.
• Troubleshoot technical issues and coordinate with vendors as needed.
• Ensure accessibility, usability, and responsive design across devices.
• Maintain brand standards and visual consistency across digital properties.

Digital Outreach, Search Engine Optimization (SEO), and Multimedia Production

• Develop and implement digital outreach strategies to expand online engagement.
• Optimize websites and content for search engines (SEO) to improve visibility and search rankings.
• Monitor web analytics (e.g., Google Analytics) and generate performance reports.
• Identify audience trends and recommend strategies to increase user engagement.
• Support email, social media, and digital marketing initiatives.
• Produce and edit digital video and audio content to support outreach initiatives.
• Develop interactive tutorials and online training materials.
• Create multimedia assets for websites, campaigns, and events.
• Identify and implement emerging multimedia technologies to enhance engagement.

Content, Stakeholder & Outreach Support

• Maintain accurate and timely website content related to financial aid, outreach programs, and statewide initiatives.
• Provide technical assistance, training, and support to community partners, educators, and stakeholders in effectively using web platforms and digital resources.
• Assist with outreach activities, conferences, workshops, community events, and digital promotion of statewide initiatives.
• Occasional evening and weekend travel may be required.

Minimum Qualifications & How to Apply:

Education: Bachelor's degree in Web Design, Digital Media, Communications, Marketing, or a related field.

Work Experience: Three (3) years of relevant professional experience in web design, digital outreach, multimedia development or related areas.

Required Knowledge, Skills, And Abilities:

• Web design and front-end development (HTML/CSS)
• WordPress development and content management.
• Search Engine Optimization (SEO) best practices.
• Google Analytics and digital performance reporting.
• Audio engineering and digital video production.
• Adobe Creative Suite
• Content Management Systems (CMS)
• Web security and application testing.
• Strong project management and organizational skills.
• Ability to translate technical concepts for non-technical audiences.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong problem-solving and analytical skills.

Equal Opportunity Employer

For more information and to apply:

Contact WVHEPC Division of Human Resources at View phone number on click.appcast.io if you have questions.

Other Information

Why Work With Us?

Great careers aren't just about the job — they're about the whole package.

At the West Virginia Higher Education Policy Commission/Community & Technical College System, we're looking for talented people who want more than just a paycheck. If you value purpose-driven work, financial security, and time to live your life, keep reading.

At HEPC/CTCS, we work every day to expand educational opportunities and improve quality of life for West Virginians. We know education is essential to building a strong workforce—today and for the future—and our efforts impact 60,000 students each year. In partnership with our state's colleges and universities, we strive to make postsecondary education more affordable, accessible, and attainable.

The Short Version

What You Get - The Details

Shorter Work Week - 37.5 hours — not the standard 40

Flexibility - Hybrid schedule with remote and in-office days

Time Off - 24 days annual leave + 18 days sick leave + all WV state holidays

Retirement - 401(a) with 6% match, plus 403(b) & 457(b) options

Healthcare - Multiple medical plans + comprehensive ancillary benefits

Environment - You'll work in a modern office with real amenities — think outside walking paths, an on-campus café, and plenty of space to spread out. But it's not just about the space. It's about a culture that gives you room to grow and work that actually matters.

Let's Talk About Retirement (Seriously)

Most people gloss over retirement benefits. Don't.

Our plan isn't your grandfather's pension — it's better. With a 6% employer match on your 401(a) and access to both 403(b) and 457(b) accounts, you can strategically save in ways that could replace well over 100% of your working income when you retire. That's not a typo. That's planning done right.

Time Off That Actually Lets You Recharge

• 24 days of annual leave accrued per year
• 18 days of sick leave — because life happens
• Every West Virginia state holiday — and if you know WV, you know that's a lot of days off

Add it all up, and you'll have the time you need to travel, rest, handle family obligations, or simply enjoy a long weekend.

Flexibility Without the Fine Print

Our hybrid work model gives you the best of both worlds — in-office collaboration and the convenience of remote work. And we don't just offer flexibility; we equip you for it. Expect dual monitors, quality peripherals, and the tools you need to be productive at home and in the office.

Benefits Beyond the Basics

• Health coverage: Choose from multiple medical plan options tailored to different needs and budgets.
• Ancillary benefits: Dental, vision, life insurance, disability, FSA/HSA options, and more — the full suite of coverage to protect you and your family.

The Work Itself

Let's not forget why you're here: the job.

At the West Virginia Higher Education Policy Commission, we offer:

• Challenging, engaging work that keeps you learning
• A service-oriented mission where your efforts create real impact in higher education policy
• Opportunities for advancement — we promote from within and invest in your growth
• A welcoming office environment — modern space, good people, positive culture

The Bottom Line

You deserve a workplace that respects your time, invests in your future, and gives you room to thrive. That's exactly what you'll find at the West Virginia Higher Education Policy Commission.

Interested? Let's talk.

Benefits The West Virginia Higher Education Policy Commission offers a comprehensive benefit package for full-time employees which includes:

• Health Insurance
• Life Insurance
• Dental
• Vision
• Hearing
• Legal Services
• Flexible Spending Accounts
• Health Savings Account
• 401(a) Retirement