Marketing Specialist

Job Title - Specialist, Performance Marketing This position is also known as: Paid Search Manager, Paid Search Specialist; SEM Specialist; Performance Marketing Specialist; Digital Marketing Specialist Position Summary We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment. This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets. Reporting to the Principal, Performance Marketing , this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines. Key Responsibilities Campaign Execution & Management Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360. Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations. Monitor campaign performance daily and identify performance trends, issues, or opportunities. Conduct keyword research, search query analysis, and competitive monitoring. Support campaign launches, promotions, enrollment season initiatives, and market-specific programs. Ensure campaign settings, budgets, and targeting configurations are accurately maintained. Optimization & Testing Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures. Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency. Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment. Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices. Reporting & Analytics Prepare recurring campaign reports and performance summaries. Analyze campaign performance and communicate key insights to team members and stakeholders. Monitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals. Validate campaign tracking and reporting accuracy. Assist with forecasting, trend analysis, and performance investigations. Agency & Cross-Functional Support Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations. Participate in campaign reviews and performance discussions. Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives. Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders. Operational Excellence Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly. Maintain organized campaign documentation, testing logs, and performance records. Support process improvement initiatives that increase efficiency and campaign effectiveness. Assist in identifying automation opportunities that improve workflows and reporting. Qualifications Required 3-6 years of hands-on experience managing Paid Search (SEM) campaigns. In-depth experience with Google Ads and Google Analytics. Familiarity with bid management platforms such as SA360 is preferred. Experience analyzing campaign performance data and making optimization recommendations. Strong analytical and problem-solving skills. Excellent attention to detail and organizational skills. Proficiency with Excel and performance reporting tools. Strong written and verbal communication skills. Preferred Experience with Microsoft Ads. Exposure to Paid Social, Display, Programmatic, or other digital media channels. Experience in lead generation, education, healthcare, financial services, or other performance-driven industries. Familiarity with tagging, tracking, and attribution concepts. Experience leveraging AI-powered tools to improve marketing workflows and campaign performance. Paid Search Fundamentals Campaign Management Performance Analysis Data Interpretation Quality Assurance Problem Solving Attention to Detail Time Management Communication Digital Marketing Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: The minimum full-time salary range is between $55,000 - $140,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here. Applications will be accepted through August 25th 2026. This window may be extended depending on business needs. Who we are: At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing View email address on click.appcast.io. Job: Marketing Job Family: GO TO MARKET Organization: Corporate Marketing & Communications #J-18808-Ljbffr