Public Information Director II
State of South Carolina
Job Responsibilities
The mission of the South Carolina Department of Education (SCDE) is to serve students support teachers empower parents and engage the community so that every student graduates prepared to reach their full potential.
Job Purpose:
The Public Information Officer serves as the agencys chief media relations professional and primary liaison to the South Carolina press corps. This position is responsible for developing and maintaining productive relationships with journalists responding to media inquiries coordinating press outreach managing social media strategy and accounts and proactively telling the agencys story to the public. The Public Information Officer serves as a trusted communications advisor helping translate complex policies programs and initiatives into clear compelling messages for diverse audiences. Job Responsibilities:- Manage media relations as directed by the State Superintendent or supervisor.
- Work with print and broadcast journalists to communicate SCDE policy and vision.
- Respond to media queries.
- Arrange media interviews as directed.
- Write and distribute press advisories and releases.
- Lead and execute strategic media relations social media visual storytelling and public communications initiatives.
- Develop clear and compelling messaging on complex education and public policy issues.
- Monitor and analyze media coverage and emerging trends.
- Collaborate across divisions to ensure consistent agency messaging and long-range communications planning.
- Produce and manage content for traditional digital and social media platforms.
- Coordinate photo video and multimedia coverage of agency events and campaigns.
- Build and maintain strong stakeholder relationships.
- Manage sensitive issues with sound judgement and discretion.
- Perform other duties as assigned by agency leadership.
Minimum and Additional Requirements
A bachelors degree and relevant experience.
Preferred Qualifications
Bachelors degree in Journalism Communications Public Relations Marketing English Political Science or a related field.
At least three (3) years of professional experience in journalism news reporting public information public relations communications media relations or a closely related field.
Experience working in newsroom environment including print television radio or digital journalism is strongly preferred.Additional Comments
As a part of a generous compensation package we offer comprehensive benefits that include generous paid time off preeminent health care benefits professional development opportunities pension a 401(k) and a hybrid work schedule with opportunity for remote work.
The South Carolina Department of Education offers an exceptional benefits package that includes:
- Health Dental Vision Long Term Disability and Life Insurance for Employee Spouse and Children.
- 15 days annual (vacation) leave per year.
- 15 days sick leave per year.
- 13 paid holidays.
- State Retirement Plan and Deferred Compensation Programs.
Experience:
Director
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