Creative Director, Growth

Pelago is a virtual clinic that delivers personalized substance use management programs. We provide education, cognitive behavioral therapy, and medication‑assisted treatment to help members overcome tobacco, alcohol, and opioid use. Overview Of The Role Pelago is hiring a Creative Director, Growth to own the full creative arc of our member acquisition funnel – from campaign concept through shipped execution. This is a true player‑coach role where design is your primary craft and campaign concepting elevates it into strategy. In this role you will… Set the creative direction Own the campaign concepting process end‑to‑end, from identifying insights to translating them into a coherent campaign across email, direct mail, SMS, and the landing page. Evolve Pelago’s growth creative voice: visual language, messaging principles, and channel‑specific standards that make our acquisition surface coherent and differentiated. Develop testable creative hypotheses that drive measurable conversion improvements. Execute the work Own the messaging platform for every campaign: insight, angle, hierarchy of claims across channels, and support copy execution. Design emails, landing page modules, direct mail layouts, and campaign visuals yourself; the expectation is craft, not direction. Work hands‑on with AI tools for copy ideation, design iteration, and A/B variant production. Run creative experimentation Collaborate with Growth PM, Ops, and Engineer to launch experiments based on defensible hypotheses. Treat flat conversion rates as opportunities for hypothesis generation and iterative testing. Lead across the organization Translate business goals and funnel data into creative strategy understandable by non‑creative stakeholders. Partner with Growth Marketing, Client Marketing, Content, and Product to align creative with strategy and performance data. Build scalable creative infrastructure: messaging frameworks, copy templates, visual component libraries. Manage agency and freelancer relationships, project priorities, and creative budgets to maintain throughput. Elevate the creative capability of the team, starting with the Senior Content Manager and extending to the entire organization. The background we are looking for 6+ years of creative experience, with at least 2 years in a lead or director role setting creative direction. Experience managing or directing a creative or content function, preferably with direct reports. Strong hands‑on design execution across email, landing pages, direct mail, and digital campaigns. A portfolio that demonstrates strategic campaign thinking and high‑quality execution. Data‑driven creative instincts, including measuring performance and optimizing for conversion. Proficiency in AI tools within a creative workflow. Experience in B2C, B2B2C, health tech, benefits, or subscription environments preferred. Excellent communication skills, capable of presenting and defending strategy to non‑creative stakeholders. Base Pay Range – $180,000 to $190,000 USD #J-18808-Ljbffr Pelago