Content Writer, B2C

Help people discover careers—and change their lives through education. U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others. We're looking for a talented SEO Content Writer, B2C, to join our growing marketing team. Reporting to the Brand Communications and Content Manager, the SEO Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey. Primary Responsibilities Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners. Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use. Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials. Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance. Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness. Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives. Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights. Maintain a consistent brand voice while adapting messaging for different audiences, platforms, and stages of the student journey. Qualifications Bachelor’s degree in English, journalism, communications, or related field 3+ years of applicable experience Experience in education, edtech, or career training preferred, but not required. Strong writing, editing, and storytelling skills. Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more. Excellent attention to detail and ability to meet deadlines. Familiarity with SEO and content marketing best practices. Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines. Excellent verbal and written communication skills Commitment to clarity, accuracy, and professionalism in all written materials. Ability to adapt writing style based on audience, platform, and purpose. Portfolio of writing samples (blogs, articles, reports, or scripts). Benefits Salary Range: $55,000 – $68,000. Starting compensation may vary based on geographic location, work experience, and skills. Health, Dental, Vision and Life Insurance FSA, Short/Long Term Disability Tuition Reimbursement Paid Time Off #J-18808-Ljbffr