Sr Vp Of Membership & Wellness

Are you a visionary leader passionate about community health, belonging, and transformational growth?

Job Description

The YMCA is seeking an exceptional Senior Vice President of Membership & Wellness to spearhead our mission-driven work across the entire Association.


This is more than a leadership role - it is an opportunity to shape how thousands of community members achieve their goals, build meaningful relationships, and find a true sense of belonging. Reporting directly to the COO, this senior executive will set the strategic direction for Membership and Wellness across all YMCA locations, driving innovation, operational excellence, and deep community impact.


Our Culture: Achievement, Relationships & Belonging


Everything we do is rooted in three pillars - and this role is central to living them out every day:

• Achievement - Helping every member reach their personal goals
• Relationships - Building authentic, lasting human connections
• Belonging - Creating a space where everyone feels welcome and valued

We are welcoming, genuine, hopeful, nurturing, and determined - and we look for the same qualities in our leaders.

Qualifications

• Bachelor's degree required; advanced degree preferred, with 10+ years of senior leadership experience in multi-site operations.
• Minimum 5 years of progressive membership leadership with a proven record of driving measurable growth in acquisition and retention. Equivalent experience in Wellness considered.
• Proven ability to lead large-scale change and drive measurable organizational impact.
• Deep fluency in AI, CRM platforms, and data analytics - with the ability to translate membership trends into actionable strategy and results.
• Strong financial and business acumen, including budget oversight, resource development, and partnership building.
• Proven success developing leaders and advancing inclusive, human-centered leadership across diverse teams and communities.

Essential Functions

Strategic Leadership

• Lead association-wide membership innovation and scalable models that expand community reach and deepen engagement.
• Set organizational vision, strategy, and priorities for multi-site Membership and Wellness - ensuring NPS scores and member experience consistently exceed expectations.
• Champion place-based and system-level strategies, aligning partnerships and community insights to drive relevance, expansion, and mission delivery.
• Serve as a prominent external ambassador - locally and nationally - advancing strategic partnerships, membership innovation, and the YMCA's community influence.

Operations & Excellence

• Ensure organization-wide operational excellence: safety, compliance, and consistent delivery of high-quality experiences across all facilities.
• Establish data-driven and AI-informed performance frameworks to evaluate outcomes, identify trends, inform strategy, and ensure long-term sustainability.
• Lead the integration of AI and emerging technologies to enhance member engagement while prioritizing ethical use and human-centered workforce development.

People Leadership

• Provide supervision and inspirational leadership to Association Membership and Wellness leaders through coaching, mentorship, and clear direction.
• Build and develop a team of Community Executive Directors, supporting board development, fundraising, community development, and volunteerism.
• Cultivate an inclusive, people-centered culture that advances Achievement, Relationships, and Belonging at every level of the organization.

Benefits & Total Rewards


We invest in our people because we know our people invest in our community:

• Free YMCA Membership - Full facility access for you and your family
• Medical, Dental & Vision - Comprehensive health coverage
• Generous Paid Time Off (PTO)
• 12% Retirement Contribution - The YMCA contributes 12% with no employee match required
• Purpose-Driven Work - Make a meaningful difference in your community every day
• Collaborative Culture - A team that leads with heart and mission

Apply Today


Join a team committed to building healthier lives through youth development, healthy living, and social responsibility. If you are ready to lead with purpose and make a lasting impact, we want to hear from you.


The YMCA is an Equal Opportunity Employer. We celebrate belonging and are committed to creating an inclusive environment for all employees.

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